You've added an item to the cart! ×

In a day and age where most things are becoming digitalised, it is pure joy and excitement we feel about the growing return of the vinyl after it’s downfall in the early 90s when CDs emerged. Record stores are booming, and it’s actually financially viable to open a record store, and survive! What a time to be alive, hey?

While in London recently, we met up with three quarters of last year’s Firestone Battle of the Bands winners, Welsh band Fire Fences, in Soho’s Berwick Street, where you find Reckless Records and Sister Ray records only seconds apart. Why? To find out more about their appreciation of music, and their love for vinyl. As we let the guys loose in the shops, they are overwhelmed with options.

«We don’t have places like this in Bridgend! There’s an HMV, but nothing with the amount of options like Sister Ray, or high quality second hand vinyls at bargain prices like Reckless Records!”

We ask them to roam around, and pick out a few albums that have shaped their taste in music, and maybe inspired them as musicians.

James:

Miles Davis ‘Kind of Blue’ – Released: 1959
There was no one in my family that showed me jazz which was quite nice, that I was able to venture on my own journey and explore jazz for myself without my opinions being tainted by anyone else’s. Miles Davis for me was the gateway into a whole new world of music, so unbelievably expressive, without saying any words. That for me, that someone can express themselves so well simply by just playing their instrument, that said a lot. This album, ‘Kind of Blue’ which has also got John Coltrane on it, is incredible. I can put it on anytime, sit back, relax and just enjoy it for exactly what it is.


Freewhelin’ Bob Dylan – Released: 1963
Growing up my dad would play guitar, and he’d always play music such as Stones and Dylan around the house and the one that stood out to me was this record, ‘The Freewheelin’ Bob Dylan’. It’s an absolutely amazing record and totally reflective of the time when it was released. Dylan himself is just magical, I always liked him as a kid but I appreciate him a lot more now I’m older. This record also has this nostalgic feeling of growing up and my dad playing it. I think this is the record Dylan really made a mark for himself with, and made people understand what he was about. Personally, I think this is by far his best record and a good representation of the culture at the time. Take ‘Masters of War’, it’s so angry but at the same time just absolutely amazing songwriting, just another level.

Aaron:
The Strokes ‘Is This It’ – Released: 2001
The Strokes didn’t reinvent the wheel when they released this album, but they just did it really well; the album’s got incredible songs, and carries itself really well. Especially for a first album ‘Is This It’ really is quite something – all the singles on there are huge, hit after hit. Their songs are easy listening but at the same time incredibly well constructed. I just love the fact that despite not doing anything new, it was groundbreaking because they did it so well. The album could have been released yesterday and it would still have been as big as it was.

U2 ‘The Joshua Tree’ – Released: 1987
I went to see these guys last year in their hometown for their ‘Joshua Tree Tour’, and it was absolutely mental. I think this album was just ahead of its time, using guitar effects that hadn’t really been used much before. My least favourite track on here is ‘With or Without you’, which tends to often be the only song anyone knows, but then the rest of the songs on there are just amazing. Another timeless album, as these songs are all pretty relevant today.

Will:
Mac DeMarco ‘Another One’ – Released: 2015
I feel like a lot of music today is very over produced, and often a product of people wanting to get stuff out there as quick as they can without taking too much consideration into the end result. Then there’s records like this, where you can tell so much time’s gone into it, especially with the songwriting behind it, which you don’t really find that much today in newly released music. To find that sort of deep meaning in music you often have to go back all the way to the 70s. My favourite track on there is ‘Without me’, a song that just really chills you out after a long and busy day.

Black Sabbath ‘Masters of Reality’ – Released: 1971
This record seems pretty obvious, because it’s Black Sabbath. I was torn between Vol. 4 and ‘Masters of Reality’ but ended up going with ‘Masters of Reality’ due to the variation in the songs – you start out slow but heavy with Sweet Leaf, and then just a few songs later you’ve somehow got ‘Children of the Grave’ which is just mental and completely takes off. I actually ended up buying this record as well as it was lacking in my Sabbath collection; between my brother and myself we’ve got them all now except for Vol. 4, I guess that’s next on the list.

I did actually buy another record today as well, an EP from Inspiral Carpets, a band Noel Gallagher used to roadie for. Noel Gallagher and Oasis have always been a big influence for myself and my music, so it’s interesting to get some more background there and hear some of the stuff Noel Gallagher was around and listening to before his Oasis days.


“Digital music just doesn’t feel the same, or as real, as a vinyl does. There’s something about putting a record on your turntable and carefully dropping the needle and waiting for it to play, holding the artwork in your hands, and admiring all the time, work and love that’s gone into it.”
– James Lee, Fire Fences drummer

 

Adrian Emsley, Technical Director:

“The circuit of the Pics Only is markedly different from that of the first Orange amplifiers. Those early Orange amps like the OR200 had the volume in front of the EQ circuitry, whereas the Pics Only had the Baxandall EQ first, then the Gain, and then the phase inverter. What’s more, the DC-coupled ‘concertina’ phase inverter used in the first Orange amps was changed to a capacitor-coupled version in the Pics Only. This capacitor-coupled type of phase inverter drives the output valves harder and this creates a more overdriven and crunchy sound. In this way, the Pics Only was the start of the new sound that everybody associates with Orange.”

Pics Only Designer: John James

Watch the interview with John James

Mick Dines:

“The ‘Graphic Valve Amplifier’ was designed in-house by John James in 1971 and manufactured during the period 1972-75. It was soon nicknamed the ‘Pics Only’, a reference to the front panel graphics which were unique at that time. Earlier versions had Woden or Drake drop-through transformers, later ones had Parmeko. A four channel PA version was introduced [pictured left top]. Some Pics Only’s were made and sold right up until 1975 – especially Slave 120 Graphics [pictured left below] – in order to use up stock and components. There was often this kind of overlap when a new Orange series was introduced.

Early Graphic Pics Only’s soon became known as Plexis because they had a plastic reverse-printed Perspex panel secured on an orange steel backplate fixed to the chassis. The amplifier was secured into the cabinet with four front panel fixing bolts with plastic seating washers. The panels on later Pics Only amps were not plastic, but silk-screen printed metal plates with no visible bolts.

Graphic Combination Twin 2 x 12″ combo

In hindsight, the graphic icons were perhaps a bit too big and prominent on the Plexi. So in 1973, we went back to the drawing board and redesigned the front panel, as well as making other electronic modifications. The result was the Graphic 120 ‘Pics & Text’ amplifier. The Pics Only was the start of the new sound that everybody associates with Orange and it has influenced the design and sound of Orange amps ever since.”

Mick Dines, Bexleyheath Factory Manager:

In 1973, as we looked to move from Short’s Gardens, we found a place near James How Industries in Upland Road, Bexleyheath in Kent. James How was our UK distributor at the time, and the firm also manufactured Rotosound strings. During one of our visits to buy strings, we saw a ‘For Sale’ sign on a factory premises just two buildings along. We viewed the place and decided to buy it. There, we began a proper production line, and we employed local people in Bexleyheath to assemble the amplifiers – the output being about one amp per worker a day.

Staff at 17 Upland Road, Bexleyheath, Kent, circa 1976: Steve, John, Barry, Mary, Mick, Margot, Jan, Viv, Hillary (hidden), Olive, Pete, Chris, Michael, John, Bob

There was plenty of storage space which meant we could buy cardboard packaging in bulk and store it. Back in Short’s Gardens, we used to build one cabinet at a time, put it in its cardboard box and then start on another one. Now we could have twenty or thirty cabinets lined up on long benches that could all have speakers fitted and wired in sequence. We had the electronic workshop at the front of the building and the cabinet-making and finished packaged goods ready for delivery at the back. It was also, of course, useful having our UK distributor just three doors down the road. Bexleyheath marked the start of a different scale of operation for Orange. When we had a shipment going out to our American distributor, we would have a forty-foot container delivered to us at the end of the day. Most of our staff would work through the night to finish the production and then load it.

We’d go for a quick pint just before the pubs closed at 11 o’clock, and then go back to pack and load anything up to one hundred amplifiers and a hundred speaker cabinets into the container. The next morning the container was picked up, and we’d start another shift.”

The Alembic Report USA, published in the March 1975 issue of Guitar Player

Mick Dines:

“I can remember those early days before Cooper Mathias closed, Mat would drive down from the Cowcliffe factory in his new Ford Cortina 1600E with about five or six amps in the back. As soon as he arrived, the amps would get fitted into the Rexine-covered wooden sleeves, boxed and dispatched. I’d never seen a Cortina 1600E before. I was nineteen and had only just passed my driving test, I remember Mat gave me the keys and let me drive it around the block in the middle of London – unsupervised! I got in and put my foot down, and it frightened the life out of me…. the thing was so fast – it was amazing.

Short’s Gdns and Cowcliffe

After our amps stopped being made in Huddersfield, we began building an updated version of the Orange Graphic amp in the basement at Short’s Gardens. The building was an old derelict shop on the corner of Neils Yard and Short’s Gardens in the heart of Covent Garden, London. The idea behind moving into Short’s Gardens was to increase productivity, provide more room for cabinet-making, amp testing and storage. We made cabinets on the ground floor and amps in the basement. I have to say that the building would never have passed any modern day Health and Safety regulations!

Making an Orange Cab

However, John James our R&D engineer, never compromised on quality control. Everything was thoroughly soak tested before it went out. Orders just kept on increasing and soon we were bursting at the seams. By the end of 1972, it was clear that we had to move to larger premises – we urgently needed a proper factory facility.”

More than forty years on, many Orange and Matamp enthusiasts are mistakenly under the impression that ‘Orange Matamp’ was an amp manufacturer co-owned by Cliff Cooper and Mat Mathias. The black name-plates on the back of the very early amps probably added to the confusion, in that the wording on them implies that Orange Matamp was actually owned by Cooper Mathias Ltd.

Cliff’s amp company was initially called Orange Music. In autumn 1968, Orange Music appointed Mat Mathias’ company, Radio Craft, as the sub-contractor to supply their amplifiers. The first Orange amplifiers were branded Orange Matamp after Mat requested that Matamp’s logo be added to the front panel. Out of courtesy, Cliff agreed to this but In reality, there never was a manufacturer called ‘Orange Matamp’- that was a brand name.

As demand for Orange Amplifers rapidly increased, Radio Craft was unable to keep up with orders and was producing amps in very small numbers at the back of Mat’s tobacconist shop.

Cowcliffe Factory in 2007 Converted into offices

Mat couldn’t finance the move to the larger Cowcliffe factory in Huddersfield on his own. So, in August 1969, Cliff formed a company with Mat called Cooper Mathias Ltd, to replace Radio Craft as the sub-contractor supplying Orange Musical Industries, as it was now called.

Cliff explains the background to Cooper Mathias

“Because we were making a lot of money, I was able to bankroll Mat’s move to the Cowcliffe factory. I could have simply loaned Radio Craft the money for Mat to expand, but I had the feeling that a 50-50 partnership could work to everybody’s advantage.

Even forty years later, there’s still a lot of confusion about the first few years of Orange. A lot of people don’t realise the fact that Cooper Mathias Ltd was set up as a sub-contractor to OMI. When I first thought about forming the partnership with Mat, my vision was a manufacturing company based in Huddersfield which would benefit from having lower overheads than would be the case in London.

Initially, Cooper Mathias would handle all of OMI’s orders, but central to my plan was that the firm’s capacity and productivity would increase to a level at which we could then also manufacture amps for other companies. That was my intention for Cooper Mathias, but sadly it wasn’t to be…

The Cowcliffe factory opens: early 1970

The Cowcliffe factory opened for business in early 1970. By that time, business for us in London was moving very rapidly, but in Huddersfield the situation was much slower. When I drove up for a production meeting, the first thing I noticed was everything seemed to move at such a slow pace. It was extremely frustrating as we were so back-ordered. The people there were very nice, and it was therefore very sad that I had to pull out of our business arrangement. I had no choice but to do this simply because the operation was just not cost-effective. The Cowcliffe factory wasn’t turning out amps fast enough to meet our demand and it was not covering its overheads. Soon after that, OMI moved to Bexleyheath.

After the split

“The split was amicable. Mat and I always remained very good friends. He carried on making his black-covered amps and we became a main agent for Matamp and sold Mat’s amps and cabs in the Orange shops. Another thing I really liked about him was that he never copied our picture-frame speaker cabinet design. Mat was a real gentleman for whom I have always had nothing but the greatest admiration.”

BBC Radio 1 DJ Emperor Rosko Mat Mathias 1972

To recap and remind those of you who might not be completely in the loop with all the different pies we stick our fingers in – last year we were proud sponsors of Firestone’s Battle of the Bands, a competition that encourages artists of all genres, ages and genders to be heard – haven’t played outside your own basement before? No problem, if you’ve got what it takes – drive, talent, charisma and that little extra, you’re good to go! With hundreds of bands and artists applying last year, judges and a public vote managed to get the acts down to a top three consisting of Welsh band Fire Fences, London-based rapper EL-Emcee and Malvern’s Nuns of the Tundra. The final, which was held at BIMM Birmingham, was live streamed on Firestone’s Facebook for anyone to watch, and saw four piece Fire Fences snatch the prize which included fame, glory, Orange gear and precious studio time to record their upcoming EP thanks to Firestone’s backing of the event. Recap done and dusted, bringing us back to where we are today. Three months have passed since Fire Fences’ victory and they recently made their way to London for two very different shows; one late night gig at Hard Rock Café showcasing young music, followed by a stripped back set at Sofar Sounds the next day.

With Hard Rock Café being just a tube journey away, I made my way there and met up with the guys post-sound check, where I found them looking pretty pleased and content, having just indulged in some £7 pizza. Stomachs were full and spirits were high before a sudden abrupt announcement from the band;

“They wouldn’t let us use our Orange amps, they’ve had noise complaints before and the council won’t allow it.”

Bittersweet, bitter as the amps had been brought all the way to London from Wales for their chance to shine, sweet because the Orange amps might just be ‘too loud’ – is there even such a thing? Surely not, just ask Matt Pike.

How have you spent your time since you won the competition?
“We’re heading into the studio next week, which we’re able to do with Firestone’s support, so we’ve been working on material and getting ready for that. We’ve also been practicing for these two very different London shows – the one tonight is prime time at 10pm with a full band, kind of doing our regular thing and what we’re used to. As soon as we finish our set our bassist Dylan has to shoot off and get a midnight bus back to Wales as he’s got an exam tomorrow, leaving us one man down at the Sofar Sounds show. Luckily, we’re stripping it quite far back doing an acoustic show, so if we ever were to play a show as a three piece, this is a good one to do so.”

As Fire Fences take the stage at 10pm it’s busier than they expected, ‘Especially for a Wednesday night!’, and they get a great response from the crowd with people dancing and really getting into it. They finish their set and send Dylan off on his way back to Wales before they prepare themselves for another night in London and the big smoke. However, I also caught up with Aaron, Will and James the next morning – more on that coming soon – and reflecting on the night before, Aaron added:

“The Hard Rock Café show was epic and we really had a lot of fun. It’s a completely different vibe in London than what we’re used to from back home in Wales, almost like a different way of listening to music and more appreciation for it than there is in a lot of other places. People were getting really into it which is great. The show tonight will be pretty different though, the setting will be the kind where if you drop a pin the entire room can hear it. It’s fun for us though as the two shows are so diverse and it’s good practice for us playing our songs in such different ways and styles.”

After the two London shows, Fire Fences head back to Wales where they’re due in the studio the following week, leaving them with three more days to prepare before they record at the Northstone Studios within the Court Colman Manor – which is a pretty sweet place to record an album. We’ll be stopping by to get some insight on how they work in the studio, so watch this space to see what’s going on behind closed doors.

By and large, to the untrained eye, guitar amplifiers might look one and the same. Typically rectangular, often black or muted colours, adorned with turny knobs and usually located behind the guitarist charged with using them.

Of course, as guitarists, we know the truth to be a lot more nuanced than that. While the shape of an amplifier generally remains pretty consistent, what goes on inside can be wildly different.

That said, there are certain commonalities that great amps tend to share. Here we’re going to look at five things we believe all great amps have in common.

Tone

Without wanting to state the bleedin’ obvious, a great amp will have a great tone. You see when all else is equal, an amplifier has only one job: sound good.

This doesn’t always equate to being expensive. There are plenty of examples of amps at the entry-level bracket sounding absolutely monstrous (ahem…Crush series…).

Tone is, however, ultimately subjective. What one man hears as being a crunchy thrash tone sent from the gods of Valhalla, another may hear the sound of a fat man jumping in a bath full of crisps.

Regardless. If you like the tone you get from your amp, then it’s great. Simple.

Craftsmanship

‘Normal’ people perhaps don’t notice the way the tolex is cut perfectly within a millimetre of its life. ‘Normal’ people won’t see how the internal wiring is so precisely cut. ‘Normal’ people probably don’t care about the processes that turn the raw materials (wood, plastic, metal) into the amp you love so much.

That’s fine. What can’t be denied however, is that if there’s care and attention paid at the construction stage, then the amp you play will be of a higher quality than one that shoots out of a factory by the thousand.

Components

This ties into the previous point. While point-to-point handwiring does mean an amp takes longer to build, it also indicates a degree of expertise and experience has gone into its production.

And if you’re going to go to the trouble of all that extra work, it makes sense to use higher quality components. Hence each item in the chain – resistors, capacitors, transformers, valves, wiring etc – will be chosen from the top shelf, rather than the bargain bucket. This all adds up to provide a higher quality experience for you, the user.

 

Durability

All things being equal, the best amps are the ones that work. And work. And work. No matter what you throw at them, great amps just continue to work and provide you with the experience you expect time after time after time.

In a way we’re quite fortunate that amplifier technology is, at it’s heart, extremely old and actually pretty simple. Hence why you see guitarists using amps from half a century ago. When properly looked after, and well made in the first place, there’s no reason an amplifier can’t outlive you.

‘The unspoken but not unknown’

The final point is perhaps a bit opaque, but we’d guess you will know what we mean.

Certain amplifiers, of any size, power, style or status, just do it for us. They tick the boxes. Some amps you know before you even play a chord how they’re going to sound, and you know you’re going to like it. We call this the unspoken but not unknown.

We call it this because players just know. You could put two amps from the same price bracket, with similar features, in front of a player and 99% of the time an opinion will have been reached within nanoseconds of looking at them.

Of course, it’s healthy to keep an open mind, but there’s nothing wrong with favouring certain things completely irrationally. We’ve all fallen for an amp, or a piece of gear, and retrofitted our justification to buy afterwards. Don’t worry. We’re guitarists. That’s what we do.

 

Author: Chris Corfield 

Orange Ambassador Ken Rose of the band Hero Jr is currently touring with John 5. Check this page for daily content from Ken featuring the Crush Mini combo, Getaway Driver Overdrive pedal, and Fur Coat Octave Fuzz pedal

Content brought to you in partnership with zZounds


April 10th, 2018 – San Jose, California, USA

Let it be known that Ken Rose of Hero Jr is literally one of the best undiscovered guitarists out there. This solo from “Oceans Dead” proves it.


April 8th, 2018 – Fullerton, California, USA

Wanna take the Crush Mini into full-blown nastiness? Put a Getaway Driver overdrive pedal in front of it!


April 3rd, 2018 – Tucson, Arizona, USA

Here’s everyone’s response when they first see Ken solo: “Why haven’t I heard of this guy before?” The Fur Coat Octave Fuzz pedal is a great way to boost into a lead.


April 2nd, 2018 – El Paso, Texas, USA

The Crush Mini is an awesome practice amp for hotel jams. But plug into the speaker out on the back and you can easily power a 212, or even 412, speaker cab.


April 1st, 2018 – Albuquerque, NM, USA

In case you didn’t know, Ken Rose is a ridiculously good guitarist. That is all.


March 31st, 2018 – Dallas, Texas, USA

Today we have a full song from Hero Jr. playing “Jump Ship” in Dallas. You can hear a ton of “flare” coming out of Ken’s OR50, even from the opposite side of the stage.


March 30th, 2018 – Houston, Texas, USA

Thankfully Ken wasn’t in the shower for this video. Here he is warming up with his Getaway Driver through a Crush Mini.


March 29th, 2018 – Little Rock, Arkansas, USA

Today Ken decided to practice his amp on the toilet. Hopefully he doesn’t “stink it up” (sorry).

I recently wrote an article entitled “A Choice, Not a Compromise: The Case for the Rocker 15.” In that article I cited the reasons why someone might prefer the Rocker 15 Combo over the larger Rocker 32 Combo. It’s more portable, it’s being used mainly for practice or recording, and it doesn’t have a stereo FX loop (which adds to the cost and probably isn’t necessary for most players).

Now I need you to forget what I said and consider the reasons why the Rocker 32 the perfect combo for your needs.

Reason #1 – You Want A Combo With A Stereo FX Loop

There aren’t many amps on the market that feature stereo FX loops. So, in the true spirit of Orange’s “make what we want” attitude, Lead Designer Ade Emsley added one to the Rocker 32. It’s valve-buffered and 100% true stereo, which makes it the perfect combo for exploring the possibilities of your pedalboard. You’ll never want to use a delay pedal in mono again once you’ve heard the soundscape you can create in stereo.

Or, try it the “old school” way by patching your pedals in wet/dry mode. One speaker has the effects while the other speaker has the clean tone from the amp. You’ll be amazed at the separation and clarity. While the stereo FX loop has a ton of live applications, just imagine what you can do with it in the studio! (Warning: Do not play with the stereo FX loop while drunk…it’s so much fun you may never want to sober up)

Reason #2 – You Need More Power

While the Rocker 15 has some unique power-switching options (15, 7, 1, and .5 watts) that make it awesome for both the bedroom and the studio, the Rocker 32 kicks up the power to 30 watts so you can get the volume you need for full-band scenarios. Also, with that extra 15 watts of power you’ll get the benefits of added clean headroom and extra saturation when you’re using lots of gain on the dirty channel. Don’t need the full 30 watts? Cut the power in half with the “full/half power” switch and you’ll be sitting at a neighbor-friendly 15 watts.

Reason #3 – Tonal Versatility

In many ways the Rocker 32 is Orange’s answer to more “American-sounding” combos. It’s a direct competitor to the Fender Twin Reverb (of course the Rocker 32 doesn’t have reverb, but that’s not the point). At the same time it’s a combo that can stand up to British amps like the Vox AC30. What we’ve created is an amp that sits perfectly in-between British and American tones. If the Twin Reverb is shimmering and metallic sounding, then the Rocker 32 is shimmering but smooth.

The Rocker 32 is currently on stage or in the studio with bands as diverse as The Weeknd, Guided By Voices, Primus, Gene Evaro Jr, and Rival Sons. It’s picking up steam with jazz, gospel, and even country acts as well. If you’re looking for an amp that encompasses a “little bit of everything Orange,” look no further than the Orange Rocker 32 Combo.

In December 1968, Mick Dines [pictured] joined the company as a salesman in the Orange Shop. He immediately became involved in the design of the Orange cabinets. As a young bass guitarist he understood how equipment could be so easily mistreated on the road. His first priority was to make Orange cabinets the most solid and robust cabinets available. When it came to choosing the speaker front cloth his main concern was durability.

Mick Dines

Mick chose a tough material called Basketweave. Orange speaker cabinets could now certainly take the knocks and were appreciated by the roadies. Guitarists loved the ‘thickened’ sound that the Basketweave helped to create. What’s more, the Orange 4×12 [a cabinet fitted with four 12” speakers inside] was 15” deep , until then, 14” was the norm. This extra depth also helped to define the distinctive ‘Orange sound’.

Watch the Interview with Mick Dines

Cliff Cooper, Founder & CEO explains

“When I first noticed the Marshall 4×12, I thought it was made of very thick plywood, but then when I looked more closely, it wasn’t as thick as it looked –it had an extra wooden frame border fixed inside the front rim of the cabinet to create the illusion of thicker wood. I had the idea of having a picture-frame rather than a rim on our own 4×12 cabs. That design was a first for us. It made Orange cabs and amp heads look very unique. The design remains almost unchanged today.

The 4×12 was built to be very strong and featured a baffle centre post, 13-ply (18mm) birch-faced marine plywood and a tough orange vinyl cloth covering called Rexine. The use of Basketweave really helped to define the ‘Orange sound’. Instead of fitting plastic feet, or castors which we found tended to rattle and roll, we came up with the idea of having tough wooden runners – which we called skids. The original idea was durability, making loading and unloading out of vans, or onstage, easier. It turned out that the skids dramatically improved the sound by acoustically coupling the cabinets to the stage or wooden floor.”

PPC412 Cab