Orange has a 51 year history as an all-analogue amp builder. From our valve-driven Rockerverb MKIII to the solid state Crush Pro Series, we have been, and will remain to be, all-analogue. Artists such as the Rival Sons’ Scott Holiday and Marcus King choose Orange for this very reason! Orange is the Voice of Analogue.

Orange is known for hard rocking, crunchy guitar tones. If you’ve ever plugged into an AD30 or Rocker 32 Combo, you know we are capable of so much more. Our clean tones are rich, thick, and juicy. They’re the Filet Mignon of the amp world. Sean Coyle-Smith from Shame uses the Rocker 32 Natural Channel as a clean base upon which he builds his tone through pedals: “I love it. It’s the so simple and so well-rounded.” Orange is the Voice of Clean.

Orange lives for rock n roll. Our amps were designed with feedback from Fleetwood Mac’s Peter Green in the 60s. They toured around the world with Led Zeppelin in the 70s. They became the lifeblood of Brit Rock in the 90s. And now they’re used on stage and in the studio with everyone from Blink 182 to Slipknot to Madonna. Orange truly is the Voice of Rock.

Orange first came onto the bass scene in the 70s with the release of our ‘Series Two’ amp – a huge 120 watt ‘Orange Super Bass’.  Over the years, legends such as Steve Harris, Geddy Lee and Tom Petersson of Cheap Trick have adopted our products as a core part of their sound. The Newly Updated Terror Bass is currently taking the world by storm, getting stage time with Glenn Hughes, Every Time I Die, and a whole slew of diverse bassists. Orange is the Voice of Bass.

In 2018 we released the Orange Acoustic Pre, our first-ever foray into the world of acoustic guitar.  It’s a powerful, all-analogue pre-amp that has been used by top artists including Martin Taylor, Pete Thorn, and Monte Pittman. However, even our electric guitar amps have found use among acoustic artists. Raelyn Nelson uses a Rocker 15 Combo for amplifying her ukulele. Orange is the Voice of Acoustic.


There’s no secret that the blues was the origin of rock and all it’s sub-genres, and we are thrilled to see that the legacy still lives on today with young artists embracing it and playing it forward. Musicians like BB King, Muddy Waters championed early Orange amplifiers such as the Orange OR12 while other Blues Musicians would continue experimenting with Orange’s more diverse gear offerings. Peter Green and Fleetwood Mac was first introduced to Orange in its founding year of 1968 when their road manager Dinky Dawson brought Peter Green to the Orange Shop in Soho where they ordered the first ever Orange PA for Fleetwood Mac’s upcoming American tour. Fast forward to a few weeks later and the band received six 100-watt amps and sixteen cabs.

While many country and Americana artists use chimey, sparkling amps to derive their tone, our artists prefer Orange because of the full-bodied twang and overdriven cleans. Many of the artists we work with in the country space, especially those that straddle the line between country and rock, want the extra gain that comes with an Orange. Blackberry Smoke is a prime example of using Orange for country-influenced southern rock. You can also find our amps on stage with Kelby Ray from The Cadillac Three, who blends an AD30 guitar amp with an AD200 bass amp to power his pedal steel rig in a power-country trio. Orange may be new to the scene, but we are the Voice of Country.