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In the light of their recent endorsement and wanting to get to know them a little bit better, we had a chat to High Reeper to find out more about this holy union of heavy riffs, what they look for in an amp, and why they love Orange so much – not honking our own horns, but they really really do, *blush*.

How did you guys all meet and get together playing, had any of you played in bands together prior to High Reeper?
Shane:
Andrew (who used to be in the band) and Pat grew up together and they have been friends with Zach (our singer) since they were in their early teens. I have known Justin (our drummer) forever. I met Pat through a mutual friend, and Andrew and Zach through work, and we’ve been playing together in various projects for more than ten years.

You were originally only meant to recording band and not really play shows – what changed?
Shane:
Our original idea was to make a “sabbath” sounding record for fun, and maybe do a couple of local gigs just for kicks. When the record was done and we started passing it around, the response was really positive so we decided to take gigging seriously. Now, 1.5 years later we’ve played over 80 shows in Europe, including Desertfest London, Berlin and Belgium as well as a bunch of other cool stuff. we’re due to play around 100 shows in 2020 alone across the US and Europe.

Besides the Sabbath worship, did you all have mutual musical influences?
Shane:
We’re all inspired by all of the classic stuff, early Deep Purple, Zeppelin, James Gang, Blue Oyster Cult and all that kinda stuff. Andrew and Zach were in a really cool riff rock band about 10 years ago, and Pat sometimes played with them. Justin’s been a touring death metal drummer for the last 15-20 years, and I was a guitar player in a metal band in the 90s.

So, let’s get down to business – what’s your history and experience with Orange, and what do you look for in an amp?
Pat: The first time I saw an Orange amp was around 2002 when I saw a band from Massachusetts called ‘Orange Island’. The guitar player had a 70’s OR120 half stack and it sounded massive. Soon after that I found myself an Orange 4×12, and I bought my first vintage OR120 when I was 16. When I turned 18, I bought a 1974 “pics only” OR120 that I used with a Gibson Les Paul Custom. That pair used to shake paintings off the walls. Brutal! When buying an amp, I look for something that is loud and powerful, and with enough gain on tap to get dirty but without sounding thin and buzzy. The Rockerverb has everything I need in one amp. The clean channel has the loud, beautiful cleans of the old OR120’s and the dirty channel screams with gain and midrange. It sounds three dimensional and makes my guitar sound alive. 

Shane: I walked into Black Market music in San Francisco in 1993 and it was filled with vintage, impossible to find at the time, British amps and I snagged an Orange 4×12 on the spot. About three months later at a guitar show in DC I got an Orange/Matamp OR50 (serial number 199!) and cab. Following that, I snagged a graphic full stack in Ohio and an 80w overdrive in Virginia. The Ormat full stack was my rig for the 90s. I was using a complicated multi amp bass set up that was really annoying to gig with, and one night we played w a band who was using an OB1-500. I used their bass rig and loved it and ditched my complicated rig and ordered an OB1-500 the next day. My fascination with Orange of course began with the Beat Club videos! The OB1-500 covers everything I look for in an amp, high power and the ability to get dirty. The OB1-500 really is like two amps in one and it’s made my life a lot better.

You’ve had a busy year this year, and you mention tons of touring in 2020 – what else is next?
Shane:
2019 has been insane for us. We released our second record and toured Europe twice and securing an Orange endorsement was the perfect ending to our year. We are beyond stoked! Our 2020 is gonna be even busier than 2019. We’ll be touring the US in March and Europe in June and that’s just for starters. We are super grateful to have Orange with us the whole way!

Hi Folks, my name is Amir John Haddad – El Amir, flamenco guitarist and multi-instrumentalist currently touring with Hans Zimmer’s new show “The World of Hans Zimmer”.

This show requires many different sounds and instruments for each song. We are performing Hans´s most famous film scores such as Pirates of the Caribbean, Gladiator, Pearl Harbour, Mission Impossible, Rush and many more. Therefore I am in charge of all electric guitars, Flamenco and nylon guitars, Greek Bouzouki and the Ukulele!!

In the first place it is a huge honor and joy to be featured as one of the soloists for this new show and with it comes the responsibility of having a good and solid sound. The important thing is to achieve that the sound of your instrument fits into the mix, the musical concept and even cuts through in big arenas. For this tour, I need various instruments.

Pic. by Dita Vollmond

The electric side is covered with my two electric guitars. One is an old Fenix Strat by Young Chang. Actually it is the first guitar I bought when I was 14 years old. I upgraded and customized it with new Seymour Duncan pickups, Schaller Vintage bridge, new jumbo frets, new wiring, electronics, knobs, etc. The other one is a special edition by Samick with Avalon inlays and amazing woods, it is more like a PRS Style guitar with double humbuckers.

For the acoustic set I have chosen to bring my El Amir signature flamenco guitar built by Jose Salinas. It is a guitar made with very old cypres and an amazing sounding cedar top which gives me the warm and yet punchy attack I love. It is powered by the amazing Carlos Amplification custom VIP DM with a piezo and condenser mic inside. I use the flamenco guitar in songs like “Mission Impossible”, “Pearl Harbour” or “Gladiator”.

For some of the other songs such as “The Holiday” or “Spirit” besides the electric guitars I am using a new electric nylon guitar called the Nylocaster. These guitars are actually Stratocasters with nylon strings modified by Ben Woods and have a special (and secret) passive piezo. No volume nor tone knob, just pure piezo sound!! I am endorsing his guitars and so far the result is very very good. My greek bouzouki has a great Schaller acoustic pickup. It delivers a very round acoustic sound.

And NOW ladies and gentlemen!!! I have to tell you the ultimate secret I am using on this tour to make my acoustic setup sound the way it sounds now!! It was important for me to achieve a huge and clear sound that would still have all the intimate aspects of an acoustic instrument. The emotion of sound has to be just right to express yourself properly. Not too long ago, actually, at Winter NAMM 2019 I was approached by Danny Gomez from Orange to try the new pedal called the Orange Acoustic Pre. As you all know it is a twin channel device with separate EQ settings, individual inputs and outputs, frequency shapers and many more features.

The interesting thing that captured my attention was the “Heat button” with adjusts the amount of valve sound you want to add to your line. This was one of the key element (if not the one!) for me to have a powerful line signal and yet being able to enhance the sound with a warm and natural touch. I have always been playing my flamenco guitar in front of a mic, which I still do in Mission Impossible, so I needed a great preamp that would help me to enhance the line in order not to lose that acoustic vibe of the instrument and make it fit and blend perfectly into the orchestral arrangements and symphonic sound of the show. I am running all three instruments, the flamenco guitar, the nylocaster and the bouzouki through the Acoustic Pre.

On my pedalboard, I also have a tuner (obvious …laughs) a chorus, delay, line selector (to set the output signals of each instrument equally) and an additional EQ for when using the Bouzouki (you need a little extra kick there for the mid & treble). I am very happy with the result of this sound combination and the Acoustic Pre is an authentic and reliable “working horse” for these live situations. The feedback and reactions on social media about my playing and sound on this tour have been overwhelming and very positive so far. That should be a good sign, I guess!

I am happy to share this experience and knowledge with you! Music, sound and creativity have no limits and we all have to learn from each other in order to grow!! All the best Folks and hope to see you soon live!!

Yours truly,

El Amir

Orange Amps is proud to partner with the Queen Sofia Foundation and Hard Rock Heals to customize an Orange O Bass for auction. The Queen Sofia Foundation helps to raise awareness in society about Alzheimer’s disease, disseminating the activities developed by the Alzheimer Project of the Queen Sofia Foundation and raising funds for the Alzheimer’s Center of the Foundation. Hard Rock Heals, the foundation that oversees and activates the philanthropic initiatives of Hard Rock International, aims to improve the lives of people through music. Throughout its career it has supported multiple social causes, promoting collaborations with artists from around the world

PROJECT: HARD ROCK MEMORY SERIES

Hard Rock Cafe will get renowned musicians to customize a guitar, in which they will also have to write a memory they do not want to forget. Guitars will be exhibited and auctioned in November coinciding with the 25th Anniversary of Hard Rock Cafe Madrid. Proceeds will be donated entirely to the Alzheimer Center Queen Sofía Foundation.

Orange Amplifiers´CEO Cliff Cooper with his customised O-Bass

Bid for this amazing O-Bass at HERE

Orange Amplifiers´ Danny Gomez with Hard Rock Cafe´s Sales & Marketing Manager, Sita Bello, and Cliff´s O-Bass

Proceeds will be donated to the Alzheimer Center QUEEN SOFIA FOUNDATION

The Queen Sofia Foundation’s objectives, included in its Statutes, are the promotion, help and development of the needs, physical as well as spiritual, of all types of men and women, and their fullest integration within the social community, encouraging and defending the citizens’ lawful rights and aspirations, the works of literature, the arts and sciences, the regional and local traditions, Spain’s artistic and cultural heritage, the acquisition of human, technical and professional abilities, the environment and, generally, everything related to the ideas of progress, welfare and justice.

Some of the Memory series instruments feat. Cliff Cooper´s O´Bass, Rudy Sarzo´s Precision, Tim Stewart´s Tele and Danny Gomez´s SG

See the collection HERE

About Hard Rock Heals Foundation

Established to champion Hard Rock’s founding mottos, the Hard Rock Heals Foundation exists to improve lives and the resiliency of communities through the power of music. Hard Rock Heals Foundation seeks to build and invest in programs and partnerships that contribute positively to people, communities, and the natural environment. Since 1971, Hard Rock International has continued to bring people together through the unifying effects music. Relationships with artists ranging from emerging to iconic in support of charitable efforts around the world.

We believe the music improves lives, 100% of revenue raised by our Hard Rock Heals Foundation and its programs is donated back to the communities in which our Hard Rockers live and work! Check back often to learn more about our ongoing philanthropy and how you can get involved.

The Orange Forum is finally closing its doors. It had a great run, more than 15 years actually. We’re locking the forum and will leave it online indefinitely as a knowledge source/brain dump. Here’s a message from forum moderator, Billy Claire:

“This is the last topic on the Orange forum.

For the last few months there has been a real drop-off of interest in the forum. With the rise of Orange-specific Facebook groups, most of the questions that are being asked there would have been asked here previously. Times change. Add to that a rise in the number of spammers who join incessantly, and it has become difficult to separate fake members from real.

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I started coming to the forum in 2002 when I was a fledgling Orange fanatic looking for information anywhere I could find it. I had all the amp books that had a fleeting reference to Orange, like Aspen Pittman’s “The Tube Amp Book” and Ritchie Fliegler’s book, “Amps!: The Other Half of Rock ‘N’ Roll.” Ritchie’s book had a black and white photo from Nite Bob’s archives of the back page of the 1973 catalog with the enticing spread of Orange gear across a field. I hoped to find information on the forum, but I found myself answering a lot of people’s questions instead. After a few months, I emailed Jason Green and asked why Orange wasn’t answering the questions on the forum, and his reply was “By the time we’ve read them, you’ve already answered them – would you want to moderate the forum?” So I did, starting in 2004, and it’s been a fun fifteen years of doing so.

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Forum Mod, Billy Claire

Over the years I’ve come to know so many new people around the world that I regularly keep in touch with. In my travels I’ve met up with a few in London, Wales, here in the USA, and typically raise a pint or two with them! Some people that I’ve met have left the Orange camp, but I still keep in touch with them to this day. It was fun lending my amps to Orange for the 50th celebration display at NAMM a couple of years ago, and I really enjoyed meeting Cliff Cooper both at Orange HQ UK when I went over to visit and in Anaheim at NAMM. Everyone at Orange has been extremely helpful and friendly over the years and I would be remiss not to mention Alex Auxier, Mick Dines, Charlie Cooper, Neil Mitchell, Will Loftin, Ade Emsley, and many others who I have met or spoken to over the years. Add to that that I’m mentioned in the Orange coffee table book and I can die a happy man!

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Forum Mod Billy Claire and Cliff Cooper

We will lock the forum but leave it in place as a resource for people looking for information.

So remember:
• check your fuse
• use a known working cable/guitar/speaker cable
• it’s probably tubes/valves
• don’t touch anything inside
• plug one 16 ohm cab into the 16 ohm out; two 16 ohm cabs go into the two 8 ohm outs
• don’t mix ohms
• don’t try to run two heads into a stereo cab
• call Orange

Some resources:
Orange Field Guide:
www.orangefieldguide.com
Orange Amplifiers Owners Group Facebook:
https://www.facebook.com/groups/246540289020198
Orange Amplifiers AD Series Facebook:
https://www.facebook.com/groups/369947780302017/
Vintage Orange Amplification Facebook:
https://www.facebook.com/groups/331897577479370/

It’s been great! See you out there…
Billy Claire “

Throughout 2019 Music for All has continued to promote the positive effects of making music through national campaigns such as Learn to Play Day and Make Music Day as well as its grant giving programme, available to those individuals and communities for whom music making would not be possible without our support.

Our aim is to raise £25,000 before the end of December, a figure which, if achieved, will enable us to fulfill the musical aspirations of 100 disadvantaged young people at the beginning of 2020.  What a start to the New Year it would be for each of them to discover that their dream of music making will become a reality. The 100 beneficiaries will include those who are challenged socially, financially and/or physically.

But to make this happen we need your help. DONATE NOW.

Any support you are able to give will help us change lives.  Lives of young people such as Millie and Luke:

Millie, 12, is autistic and struggles with anxiety and focusing. It was her dream to learn to play the piano. Music for All helped with the provision of a keyboard and lessons with a professional teacher who specialises in supporting those living with neurological and developmental conditions. Her teacher has been very impressed with Millie’s musical aptitude and reports that she ‘has the ears of a Grade 5 student already, as she can distinguish rhythm, timing and complex chord structures just from listening.’ In addition, Millie’s parents believe music has had a positive impact on her well-being as her anxiety levels have decreased dramatically, she’s calmer and happier. We have also just heard that she passed her Grade 1 Exam with a Merit!

Luke, 19, has a serious medical condition with only limited upper body movement. He loves music making, but his ability to do this was obviously terribly restricted. Luke asked Music for All to help with the specialist technology and software to enable him to create his own music. The charity worked with Luke and his family to provide a sound beam and appropriate music-making software. Luke is now making music and plays every day!

Michael Ciro knows a thing or two about tone, about session work and music life in general…

We first met four years ago during top-selling artist Alejandro Sanz´s Sirope tour in Málaga, Spain. After some promising emails about technology, my work as a product designer, and his session work, we immediately felt a kinship, like old friends that just hadn’t met yet.

Mike was (and still is) the Musical Director and Guitar player for Alejandro Sanz. Aside from that he has recorded with Mariah Carey, Luther Vandross, Notorious, B.I.G., Alicia Keys, Janet Jackson. He’s also performed with Stevie Wonder, Sting, Shakira, Mary J. Blige, Beyonce, Missy Elliot, Corey Glover, Chaka Khan, Alicia Keys, and many more.

With such a background it is my real pleasure to bring him on board to the Orange Artists family, where we can support him on tour and in the studio, as well as learn from his input while testing our amps and pedals worldwide.

Ladies and gents, our friend Mike…

“Hello my name is Mike Ciro and  I’m the musical director and guitarist for Alejandro Sanz on the tour “La Gira”.

I’m a new member of the Orange family I’m very happy and using this this gear is perfect for this tour that I’m doing now because the Pedal Baby is perfect for the way I’m using the Fractal and the cabinet is projecting the sound that I need so I’m very happy with this situation right now and I’m happy to be in the family.

My favourite setup to use the Celestions and the 412 cabinet. We have a mic on this and I also use another situation direct to the PA if you want to… come over we’ll take a look at this here !!

I’m using the brand new Pedal Baby 100 this is a straight power amp just with volume and tone,  that’s very simple but it’s perfect because I use it I paired up with the Axe FX too so all my modelling and everything comes through here into the power amp out to the cabinet we also come out direct to the PA from here along with mic in the cabinet so I have a lot of variations and sound and this thing has been great so far it’s really stable and and I love it

I’m really happy with orange and the support they’ve given me. Danny Gomez is the best and the whole team there and I´m excited about this tonight we have 60,000 people sold out in Madrid so we’re gonna have some fun so stay tuned…  we’ll talk again !!”

[Editor’s Note: This interview was conducted by Orange Artist Relations Nashville Rep, Pat Foley]

Marvin King and I have gotten to know each other pretty well over the last few years. I wanted to know how he’s enjoying his son’s phenomenal success and as a touring guitarist himself for many years, just how proud he is of his son. We were chatting away on the phone when I realized that I had better turn on the recorder and get to it.

[Marvin] This world we live in now is so different, you know. I think if this were the 70s or 80s he’d already be all over the radio.

[Pat] Well, because we had consolidated radio, we all listened to the same music. Now it’s so widespread. But anyway, I gotta go meet a tour manager at the showroom and swap some cabinets out at 2 o’clock. So, I’m gonna get on with this. All right?

[Marv] Yes sir, rock n roll.

[Pat] Marvin, you brought an amplifier to the Marcus King Band Family Reunion Festival in Asheville, North Carolina a few weeks ago, which was fabulous. And it was an old AD15. So, is that an amp that you’ve used a long time? And is it, perhaps the first Orange amp that Marcus played through?

Original AD15 Combo

[Marv] Ok. The amp that I showed to you and Jon actually belonged to a friend of mine and Marcus’, Charles Hedgepath, who plays with the Shady Recruits. I sat in at an after party one time here in Greenville. The stage was loaded with big amps and they tell me to play through this little Orange. I said ‘OK, what the heck’ as it was mic’d up and all. So, I jumped on it and I said ‘holy crap!!’ I played it and absolutely fell in love with that amp!

You know in about 1970, I bought a Marshall stack. At that point I never had heard of Orange except maybe from Wishbone Ash.

When I saw the Allman Brothers. I saw them in about 72 here in Clemson, they opened for the Brothers and they had all Orange amps. And I said, ‘oh man,’ cause we were already doing Wishbone Ash songs before we saw them. I believe ‘Jailbait’ was a song we were doing then. But I thought they were a great band. I thought they sounded awesome. And the Orange amps just blew me away. I just loved the way they looked and sounded.

From 1970, I think it was, not to bring up the friendly competition, but I bought that Marshall. I used it for several years and then it got to where I had gotten married. I had to play to eat and feed a family.

I had to play stuff that I couldn’t use the Marshall for anymore, you know. It’s just too rock and roll. Like top 40 club crap. So, I just got a [Fender] Twin and used pedals. But my whole career, Pat, and I’m not kidding, I’ve always tried so many pedals and amps and stuff that would work, and I know in my head I’ve always been wanting to get that sound that, you know, I cut my teeth on. When I played through that Orange, I went, ‘that’s it, that’s the sound I’ve been looking for,’ you know. Celestion speaker, British tube design, and its orange, too. How cool is that? So, I loved it. I loved that amp.

I said, ‘Charles, I want to buy that amp,’ and Charles, of course, said ‘man, if anybody, I’d sell it to you but I ain’t selling it. It’s my amp, sorry. Maybe I can find you one.’ You know, then I told Marcus, I’ve gotta find an amp like that of my own. But as far as Marv goes, that was my first experience with that.

And you asked about Marcus. I think Marcus played down in a little place here called Chicora Alley in Greenville where Charles was playing. And he sat in there and Charles let him use that amp. If I’m not mistaken, that was Marcus’ first experience with an Orange amp. And he dug it, too. He really liked it. You know, he was only about 13. He had Xs on both hands. He wasn’t supposed to be in there, that’s for sure. In South Carolina you have to be 21 to be around alcohol in a bar.

Listen to Marvin and Marcus King’s first musical project together

[Pat] Well when I first met Marcus that was the first thing that he said to me is that his dad had always loved Orange, so that was the connection for him. He was very receptive to trying some Orange amps. We got talking and we just hit it off. And that was a good few years now.

[Marv] So, when Marcus and you guys were so nice to get me that AD30 Combo, I mean it just was a beautiful moment in my life when he gave me that. I was just tickled to death. And then, you know, just for me. I’m 66 years old. I’m back at the same level I was when I got out of high school, but I’m 66. Until I sit in with Marcus, then I’m up there. You know what I’m saying.

[Pat] You played with Marcus and Doyle Bramhall II at the Family Reunion Festival. Have you have you gotten up on stage with Marcus before? And how does that feel to be on the big stage with your son?

[Marv] Oh, it’s phenomenal. I mean, it’s the planets lining up. I leave my body when I when I do that. And no, that was by no means the first time, you know, since he’s gotten to that level. I’ve sat in with him many times down in the (Allman Brothers) Big House and Theater there in Macon. Just a lot of really cool venues. He brings me up and lets me play and there’s a magic to it. Yeah, I’ve played with MY dad and people just, I don’t know how to explain it, but there is a magic to see a father and son play together.

[Pat] Yeah. Agreed. And Doyle Bramhall, he’s a bad ass guitar player.

[Marv] I mean, he sure is. He’s one of my heroes man.

[Pat] Yeah, he even played with Clapton for a couple of years.

[Marv] I told him afterwards, Doyle, I can’t believe I just played with you.

Marvin and Marcus King perform together at Marcus King’s Family Reunion Fest 2019

[Pat] I know that for Marcus, family is really important, obviously. And, you know, he told me the first day I met him that he plays his granddad’s ES345 and he told me a little bit about that story and all. So, your father was also a musician?

[Marv] Well, you know, my dad was in the Air Force but he was in the Army initially and that’s where he met my mom in Munich, Germany, and they got married. Then in 1952 or 53 they moved back to the United States. But dad didn’t play for a long time. We were stationed in Montana and he had bleeding ulcers. And the doctor said, ‘Sergeant, you’re going to die if you don’t get a hobby, do you golf or anything?’ And he said, ‘no, I don’t do any of that stuff. I love to play music, but I haven’t been able to play music in probably 10, 15 years.’ ‘Well, you better start playing again or are you going to die, you need a hobby.’ So, he went out and bought the Holy Grail. He bought that Gibson 345 and a black face Fender.

And then from there forward, he played every weekend. He had a country band, so he taught me Buck Owens and Haggard. I really enjoyed The Ventures and he played Chuck Berry a lot so I learned some of that. My dad played fiddle, too, you know. That was his first instrument.

[Pat] So it took three generations to produce Marcus King the guitar player?

[Marv] Actually, my dad’s father and my grandfather’s father were all fiddlers and my grandmother played acoustic guitar. My grandpa played fiddle you know, so dad had it in his blood. Now I have it in my blood and Marcus in his blood. We can’t even help it. We just, we come out of the womb looking for something to play, you know. Yeah, and it goes all the way back.

[Pat] I know I’ve told you the first thing that impressed me about Marcus, just meeting him, before I even heard him play was his awareness of great music. He was talking about organ players. He was talking about Jimmy Smith. Then he was talking about Curtis Mayfield and the Stax stuff. He invited me to come see the show here in Nashville. And I could hear all these influences like Motown and Curtis Mayfield and Stax-Volt and all this. I was amazed that somebody that young had not only an unawareness of that stuff but seemed to have a real knowledge of it and had absorbed it into his playing.

[Pat] Yeah, he’s very knowledgeable, and he’s an old soul. I mean, you would think that I turned him on to all this stuff. Well, a lot of that stuff. He turned me on to, you know, like being in the Air Force and on a base all my life. I knew Hendrix and Cream and Zeppelin and all that. I just knew they were blues rich bands, but I didn’t know anything about the blues, you know. So Marcus, he just gravitated to that. I didn’t push it on him. He’s just an old soul and he just liked that stuff.

[Pat] Well, he told me once that that he at one point growing up didn’t want to listen to Hendrix and Clapton and all those guys because he didn’t want to be influenced too much by that. He said he started listening to horn players and keyboard players.

[Marv] Absolutely, he did.

[Pat] And he told me that they had taught him to kind of take a breath, you know, like when you’re soloing, don’t play a lot of notes all the time but to kind of take a breath. That’s the way he relayed it to me, like a horn player you blow a line and then take a breath and then play the next phrase, you know. And I think that’s really informed his playing.

[Marv] Yeah. And he just plays what the song needs and no more. He never overplays. It’s great. Have you listened to “Huge in Europe”? You’d really enjoy that especially coinciding with this interview. And it’s an album my band did called “Marvin King, Huge in Europe” Featuring 11 year-old Guitar Slinger Marcus Lee King. You’ll see little Marcus with his cool hat on and his old Stratocaster. You know, you should get that record. I put an asterisk by his solos so his friends would know, because I’m serious. You listen to it, his solo playing at eleven. Okay. I’m forty some years old at that time. Been doing this all my life. His playing at eleven in the studio for his first time, just listen to it. How reserved and how in the pocket he plays, it blew me away. So, I put asterisks so you would know when he’s playing, cause you can’t really tell whose playing him or me.

[Pat] Thank you very much for everything Marvin.

[Marv] Absolutely. I really appreciate you, man.

[Pat] And Marcus has been incredibly loyal and supportive to us at Orange. I just see great things continuing to happen for him. I always have since the day I met him.

[Marv] Oh, yeah. All right, my brother. I’ll talk to you soon. All right. Thanks so much.

Those of you who read last week’s ‘Voice of Heritage‘ article (A little bit of shameless self promotion’s never killed anyone, has it…?) might recall Wishbone Ash and Andy Powell’s significance to Orange as they were one of the first major British bands to take Orange to the States (alongside Fleetwood Mac), with Wishbone Ash’s relationship to Orange dating all the way back to our humble days in Soho. So, needless to say, I was over the moon with excitement and filled to the brim with joy when I was asked to interview guitarist Andy Powell, an inspiration to so many musicians to follow, with the likes of Thin Lizzy and iron Maiden both citing Andy and the band’s twin guitar sound as a major influence to their own music.

They say you should never meet your heroes, but if your hero’s Andy I beg to differ, as he’s humble, kind, extremely charismatic and of course, incredibly talented. The interview turned into an hour long or so chat (for which I must apologise for to my fellow viking Marthe who had the tough job of editing it all together), and I reckon I could sit and listen to Andy’s stories for another three days without getting sick of them. However, I’m sure Andy’s got better things to do than self-indulging for my listening pleasure for days on end. In our hour or so of chatting, Andy shared some amazing stories from his life on the road, and I hope you enjoyed them as much as I did.

Last year we celebrated our 50 year anniversary, that’s half a century of Orange Amps! What’s even more impressive, is the fact that the company is still family run, with the CEO and top-cat being none other than founder Cliff Cooper himself, running the show decades down the line. Working closely with him, is son and Marketing Director Charlie Cooper – gotta love a family business, eyh?

When founded in 1968 as ‘Orange Music’, Orange was originally a retail store selling secondhand music equipment, doubling as a recording studio in the basement. However, it didn’t take long before Orange took on the task of making their own amps. Cliff had studied electronics at college and was ready for another challenge, and amplification named after his favourite colour seemed like the logical next step. Once Orange Amps became a reality, Cliff started searching for a company to help manufacture the amps, and eventually went with Mat Mathias of Radio Craft. At this point, Mat was working on his own 30w Matamp Series 2000 at the back of his tobacconist shop in Huddersfield.

When developing the Orange sound, Cliff worked closely with guitarists to find out what they wanted, and with artists such as Eric Clapton, Marc Bolan and Paul Kossoff all being frequent faces at the Orange shop he had pretty must the best customer feedback any man could hope for in those days. The original Orange amps had a very clean sound, so clean that despite blasting them at full blow they didn’t have the same effect as some distorted lower watt amps. The reason for this, is because the harmonics created by distortion works the ear’s conducting bones harder than a cleaner, less distorted sound, which is then perceived by our audio nerves as an increased sound level, and it wasn’t until the circuits were modified and a whole lotta gain was added that the Orange tone we all love and adore was born.

In October 1968, Fleetwood Mac’s former tour manager Dinky Dawson and guitarist Peter Green stopped by the Orange store and placed an order for the first ever Orange PA, which a mere four weeks later was a reality when the band got six 100w amps and sixteen cabs which they took for a spin around the UK, before flying them over to the states for a three month tour.

Creating these amps, Cliff and Mat Mathias worked together with Cliff supervising the 2000 Series being upgraded from 30w to 100w on Fleetwood Mac’s request, while the picture-frame amp sleeves and speaker enclosures were built on site in the Orange shop. Being on such a tight schedule, the brand new and iconic psychedelic Orange logo was sent up to Huddersfield to get engraved using a company Mat had used in the past – out of courtesy, Cliff also agreed to add the Matamp logo beneath it, which is when the whole ‘Orange Matamp’ confusion started. To set things straight, ‘Orange Matamp’ was never actually a company, however, it was a product, a very successful one, I might add, with some artists even using theirs this day to day (Wishbone Ash’s Andy Powell being one of them.) It didn’t take long before Orange was the talk of the town, and the company pretty much jet launching into oblivion with even the likes of BB King giving Orange a thumbs up!

Eric Clapton

Business was booming, and Cliff was keen to move production to larger premises to get on top of back-orders, as well as having this idea of ‘Cooper Mathias’ becoming a sub-contractor for other amplification manufacturers. Unfortunately, Mat Mathias had a different vision, and the two went their separate ways, while remaining friends until the passing of Mathias in 1989. As for Orange, the rest is, as they say, history. Filling you in on 50 years worth of history is quite the challenge, but if you wan’t to dig a little deeper we’ve got a whole series of ‘Building the Brand‘ on our blog – who said history couldn’t be fun?

Back at Fest last year, we caught a Spanish Love Songs set that blew us away. The Los Angeles band’s style of heartfelt punk rock played to a crowd that seemed to feel every word was so convincing, in fact, that we spoke to them about an Orange endorsement that same night.

Cut to six months or so later, after some of the administrative errors that naturally come with trying to sign a band after a set at a festival (read: Dylan lost the email), the band were now part of the Orange family and in the UK playing two sold-out nights at the New Cross Inn in London to an audience whose hearts were won over by the band’s 2018 album, Schmaltz.

So, we figured we’d get to know ‘em a little better and sat down with guitarists Dylan Slocum and Kyle McAulay to talk their journey in music so far, how they’re secretly a country band that have fooled everyone, and what’s to come from their next record.

Oh, and since this was a little while ago now, they’re a lot further ahead in the process of that new record than they were here so hopefully we won’t have too long to wait to hear it.

SO TO START FROM THE BEGINNING, WHAT COMPELLED EACH OF YOU TO START PLAYING MUSIC?

DYLAN: I don’t know, my dad bought me a guitar when I was eight, like, for no reason – I was playing baseball at the time. I just came home and there was a guitar there and it sat under my bed pretty much until I was thirteen. Then when I was thirteen I was like, ‘Wait, people will think I’m cool if I play guitar’. Then my friend taught me ‘Dammit’ by Blink-182 and I was like, ‘I’m a guitarist now!’. I always loved music but I don’t know why I picked up a guitar other than it was there.

WHAT WAS THE DEAL WITH BASEBALL? DID YOU HAVE AMBITIONS TO PLAY BASEBALL?

DYLAN: Yeah I played baseball through college. Then I got a knee injury and quit to play in a band, which was truly the downfall of my life. Yeah…

A GREAT FINANCIAL DECISION. AND HOW ABOUT YOURS (KYLE), WHY DID YOU PICK UP YOUR FIRST GUITAR?

KYLE: I started playing music in sixth grade on the drumline and I did that all the way through high school, and eventually I knew too many drummers and I had a friend who knew guitar very, very well who taught me bass, and then he moved back to Canada so I learned guitar and taught one of my drummer friends to play bass.

DYLAN: You learned the guitar because you knew too many drummers?

KYLE: Yeah, it’s a very weird problem to have.

DYLAN: That’s so backwards.

KYLE: Yeah, I knew like twelve drummers but nobody that played guitar.

DYLAN: Bunch of nerds… Where I grew up I didn’t play in bands for years at a time cause there were no drummers available. I started programming my own drums cause I didn’t have drummers. My high school band was like a computer dance rock band because of that.

WELL THAT’S ACTUALLY WHAT I WAS GOING TO ASK NEXT, ABOUT FIRST BANDS. WHAT WERE YOU TRYING TO PLAY, AND WAS THERE ANYTHING THAT YOU THINK HOLDS ANY MERIT NOW?

DYLAN: No, absolutely not. My first band was when I was thirteen or fourteen – Forever Zero.

KYLE: Ah, Jeez.

DYLAN: Yeah.. It was like a shouty hardcore – we’d just gotten really into Thursday and so we were, like, doing that but not as talented. Then I played in some emo bands in high school – screamo with a dedicated screamer, which I hated but it was a way to play music. And then I did a band called The Mathletes when I was like eighteen, doing synth-pop computer stuff.

I was ahead of my time (laughs). No, I don’t know, I got very bored just like midi programming drums and just thought ‘I can’t do this anymore?

KYLE: My first bands were when I started drumming in hardcore bands, trying to play as fast as you possibly can. Then my first guitar band was pretty much a blink rip-off band that holds absolutely no merit these days. I have the recordings and they’re awful.

DYLAN: You still have ‘em?

KYLE: Yeah. Nobody will ever hear them. Nobody. Ever. I promise.

DYLAN: I wanna steal them for the next album.

YEAH, LEAK THEM AS SPANISH LOVE SONGS NEW STUFF JUST TO FUCK WITH PEOPLE

KYLE: No. It’s never gonna happen. I password protected them.

DYLAN: That would be so good.

WHEN YOU GREW UP AND STARTED WRITING STUFF MORE TOWARDS WHAT YOU’RE PLAYING NOW, WHO WERE THE SONGWRITERS OR GUITARISTS THAT YOU GUYS TOOK INFLUENCE FROM?

DYLAN: I mean, Tom Delonge. Obviously. The stuff that influences us now is probably the same stuff, it’s like Bruce Springsteen and by virtue of that The Gaslight Anthem were huge. I wasn’t really focused on guitarists though, I never really fancied myself a good guitar player. I was more focused on people who made me feel things, I guess. Third Eye Blind, like Stephan Jenkins I think is amazing. They do some amazing guitar work. I guess it wasn’t Stephan Jenkins on that first album, it was that other guy, but Stephan Jenkins is Third Eye Blind so… Yeah, I think those are the big ones.

Then there’s country music too. My parents used to listen to like Dwight Yoakam and stuff like that, and Hank Williams. Then there’s Blink like I said, Thrice was really big when I was growing up to me. They had great guitar players.

IS IT WEIRD IF I SAY THAT COUNTRY MUSIC MAKES A LOT OF SENSE?

DYLAN: No. We’re a country band that plays punk music. Yeah, it is [the storytelling aspect]. Country music is very specific and that’s where it gets its power from. So I always joke that we’re basically a country band, especially with the depressing lyrics and stuff.

HOW ABOUT YOU KYLE?

KYLE: I mean, a lot of what Dylan already mentioned I share with him. Not even a good guitar player, but one of the reasons why I wanted to start playing guitar was that Johnny Ramone looked so cool playing in all the Ramones videos.

DYLAN: That’s fair.

KYLE: I learned a lot of the power of simplicity through that and how you don’t have to be a virtuoso to connect with people.

DYLAN: I don’t think either of us consider ourselves to be particularly good guitarists…

KYLE: No…

YOU’RE A PARTICULARLY SELF-DEPRICATING BAND THOUGH…

DYLAN: Yeah, that’s fair. But every time we read a review that mentions the ‘powerful guitar’ or ‘twin guitar leads’ we just laugh.

KYLE: I mean it’s nice, but I don’t get it.

DYLAN: Yeah that was made in the studio cause one of us went ‘ooh, that sounds cool’.

KYLE: Yeah, but that’s how everything’s made. If it doesn’t sound cool, you’re not gonna record it.

DYLAN: We’re actually really lame, cause when we were making the album we were like ‘we’re not gonna put a guitar lead in that you can’t sing’. So, like, we wrote all of our guitar leads by singing them and then playing them.

WHAT DREW YOU TO THAT STORYTELLING, CONFESSIONAL STYLE OF LYRIC WRITING THEN? I FEEL LIKE TO AN EXTENT THAT’S NOT FOR EVERYONE… A LOT OF SONGWRITERS LIKE TO CLOUD THINGS IN METAPHOR BUT YOU’RE VERY DIRECT…

DYLAN: I’m not sure. It just kinda started happening. I’ve always written that way – I don’t love stuff that’s fluffy. I like being direct, I like getting to the point, I like being sincere. I think we’re trapped in a world where being sincere is not valued, and it’s made fun of a lot, and I think that’s dangerous. I was a creative writing major in college, like every other guy in a band, and I was doing a lot of journalism, like longform journalism, and that is very much like ‘get to the point and tell me why this is important’, but in a fun way.

THAT MAKES ME A LOT MORE NERVOUS ABOUT INTERVIEWING YOU

DYLAN: Oh no, I was bad at this. I loved it cause I was so anxious and hated talking to people and I would have to force myself to do it. But I did more like magazine-type stuff. Longform, go live something and do it. My dream job in college would’ve been to be one of those Rolling Stone reporters who goes on tour with the band and lives the Almost Famous moment – even though that doesn’t exist anymore because Twitter has kinda killed the need for that.

WHEN SPANISH LOVE SONGS WAS COMING TOGETHER, WHAT DREW YOU GUYS TO PLAYING WITH EACH OTHER? WERE YOU FRIENDS FIRST, DID YOU MEET THROUGH MUSIC OR…?

DYLAN: No, we met through craigslist – sorry I’m still fighting a cold. He worked at a studio, that really drew us to him.

KYLE: That’s fair.

DYLAN: The story’s kinda been covered but basically he just moved to LA, posted on craigslist looking for people to go to shows with and was, like, ‘also I play guitar’. We were a three-piece when we started, it was me, Ruben (drums) and our then-bassist Gabe and I needed another guitarist cause I wasn’t good enough to do this. Also it’s just limiting. Our songs are incredibly simple, but if you got rid of a guitar they are like sadly simple – like, not-listenable simple. So it was like ‘let’s hit this kid up, he seems cool and we go to all the same shows…’. I think you practiced with us once and we were like, ‘hey, wanna join our band?’

KYLE: Yeah, you had the hard drive in your car.

DYLAN: Yeah, with the original recordings.

KYLE: So I just took those and started mixing them and was like ‘they kinda suck, wanna just re-do ‘em?

DYLAN: ‘At my fancy studio’

KYLE: Yeah, at my fancy studio for free. So that was our first record.

DYLAN: Are we even friends now, I don’t know… Just kidding.

WHEN IT COMES TO SONGWRITING IT SOUNDS LIKE YOU GUYS ARE VERY CHILL, GOING INTO A STUDIO WITHOUT GUITAR LEADS WRITTEN…

DYLAN: That’s not a good thing.

KYLE: Yeah, the reason we could do that is cause I got the time for free.

DYLAN: That’s actually changing now cause we have to do a proper album next and we’re on a budget and we’re on a timeframe and so that’s gonna change real quick.

DYLAN: I think we’re gonna have more time as a whole, cause we’re not gonna have to do it on his days off. And then we’d get to the studio to do guitars and it’s like ‘oh, so and so soundcloud rapper just bumped us’ – y’know, not to name names… So it took us eight months to do Schmaltz, but it was maybe fourteen days of work. Not for him, he had to mix it and stuff, but of in-studio time. It was not a ton of time. On this next one, I think we’re gonna get just about thirty straight days in the studio. Fingers crossed that’s what we’re counting on now at least.

DO YOU THINK HAVING THAT EIGHT MONTHS HELPED AT ALL? LYRICALLY AND THEMATICALLY IT’S A VERY INVOLVED RECORD THAT REFERENCES AROUND ITSELF… DID THAT COME TOGETHER LATER IN THE PROCESS?

DYLAN: Yes, but not because we had eight months. Nothing really changed that much. Mixes and tones would change, but really we’d go to record a lyric the day of and I would flip out in the studio and I’d spend an hour and a half changing the lyrics, but it wasn’t planned or thought out in any grand way. It was pretty dumb the way we did it. I’m a huge proponent of rewriting, but apparently what I mean by that is rewriting while he’s setting up the microphone and shouting ‘DO YOU LIKE THIS RHYME?’ and he’s like ‘NO’, ‘OKAY WHAT ABOUT THIS RHYME?’

SO KYLE, WHY DON’T YOU LIKE HIS RHYMES?

KYLE: They’re just awful.

DYLAN: Yeah, I have some really bad rhymes sometimes. It can be truly terrible.

NOW THAT SCHMALTZ IS DONE, I FEEL LIKE GIVEN THE TWO SONGS YOU’VE JUST PUT OUT ON THE EP, YOU’RE MAYBE MOVING AWAY FROM – OR NOT MOVING AWAY CAUSE I GUESS THE SPIRIT IS THE SAME BUT IT FEELS LIKE YOU’RE REACHING A BIT FURTHER THAN ANYTHING THAT COULD REALLY BE CALLED POP PUNK…

DYLAN: Oh, absolutely. 

IS THAT A CONSCIOUS DECISION?

DYLAN: It’s a natural outcome of what we listen to, and also like… we’re not twenty-two anymore. Not that there’s anything wrong with being twenty-two and playing pop punk, or even being thirty-one and playing pop punk, but I haven’t listened to just pop punk in a very long time. The songs that come out of us tend to be pop punk, but we want to be a rock band. When people ask what we play, I just say rock’n’roll now.

It’s intentional and, not like from a cynical point of view, but I don’t understand why you’d want to be in a band and not wanna be in the biggest band on Earth. And the way to do that – or at least the way that we feel comfortable trying to really embrace who we are and do what we want to – is just to write big rock songs in the vein of stuff that we like and listen to. And try to, I don’t know, approach some greatness that we haven’t hit yet.

I think Schmaltz was as far as we could go in this direction with this current group of members and be happy with it. If we were to just re-do it again, it wouldn’t feel great.

AND AS A GUY WHO WORSHIPS TOM DELONGE, HOW DO YOU FEEL ABOUT THAT, KYLE?

KYLE: I think it’s great. I think with Schmaltz being out, we’ve kinda broken down the walls that say we have to do ‘this’ because we’re part of ‘this’. Now, with the EP, we just kinda sat around and did what we wanted to do without thinking ‘oh, we gotta write this record so we can play this festival’.

DYLAN: And there’s still some self-editing going on, cause ‘Losers’ when it was first written sounded like a The National song and we were like ‘woah, too hard left’. We love The National, but we gotta steer it back towards the middle.

KYLE: Still down to the core they still have to be Spanish Love Songs songs.

DYLAN: I like that, we broke down the walls while also reinforcing them. I’ve had so many people be like ‘you have to keep singing sad songs now forever’ and I’m like, ‘I don’t! You might not like it but…’

YEAH, LOSERS WHEN I HEARD IT MADE A LOT OF SENSE. THAT FIRST GUITAR PART WAS TOTALLY ‘OKAY THIS IS MORE LEANING TOWARDS AMERICANA AND ROCK’N’ROLL NOW’…

DYLAN: I think that guitar riff is the guiding direction for the next few months. I’ve been writing a lot of little noodley riffs like that. Yeah, I guess it’s Americana-punk. To me I hear like, as cheesy as it is, old Chuck Berry riffs. Even though I don’t listen to Chuck Berry. I don’t listen to old guitar rock and go ‘yeah, let me shred on my axe’.

‘THIS IS WHAT CHUCK BERRY PROBABLY SOUNDED LIKE’

DYLAN: (Laughs) I mean I know what Chuck Berry sounds like. You can’t put that on an Orange interview, this guy going ‘oh what does guitar sound like…’

WHAT ELSE WAS DIFFERENT IN THE APPROACH TO THOSE TWO NEW SONGS? WAS THERE MORE FORETHOUGHT THAN THE SONGS ON SCHMALTZ?

DYLAN: (Laughs) Nope. We had a month to do them and he was working six days a week, so we’d take his only day off and get together. I was like ‘I have these songs, they’re half-formed’ and we just did it all in the bedroom and got ‘em done. I don’t know how. I think there was more forethought as we were working on them. Losers was one thing, and then No Reason To Believe was a deliberate effort to do something verse-chorus-verse-chorus, in that kinda realm and try to be… not catchy, but to write a pop song. Y’know, like a classic pop rock song, which we’d never really tried.

SO YOU SAID EARLIER THAT YOU HAVEN’T WRITTEN ANYTHING FOR THE NEW RECORD – AND THIS IS A PRE-EMPTIVE TIME TO ASK AND YOUR MIND IS ALMOST DEFINITELY GONNA CHANGE BY THE TIME YOU ACTUALLY DO IT – BUT IDEAL WORLD, WHAT DOES IT SOUND LIKE?

DYLAN: We’ve been talking about this constantly. I think we want to hone in on like… My favourite part when we’re playing music is the epic, kinda cinematic stuff, so I think honing in on that.

And then lyrically, finding a way to not just sit around and complain about how bad I feel. It’s getting – not ‘old’, I know a lot of people want to know that other people feel that way, but I think there’s other things we can write about that other people are thinking too. I don’t know, maybe we’ll write a bunch of love songs. That’d be pretty sweet.

I MEAN, IT’D BE ABOUT TIME GIVEN-

DYLAN: Yeah, given our name we probably owe the world some love songs. They won’t ever be ‘happy’ songs, but like we’re writing a rock album and it’d be really cool to capture the spirit of a Born To Run, or Celebration Rock, or The Hold Steady’s albums, of just like… rock’n’roll positivity, but with our cynical look on it. We’ll see.

KYLE: That’s kinda No Reason To Believe in general…

DYLAN: Yeah, it’s a happy rock song that’s like ‘not everything’s good, but maybe it doesn’t matter that everything’s not good cause, I don’t know, the world’s ending let’s fall in love.’ Maybe that’s the vibe.

I don’t know if we’ll go too far over to the happiness side. I love that Culture Abuse album, but I don’t think I’ll ever sing like ‘I’m in love with you and that’s really cool’. That’s not how my mind works, I’m like ‘I’m in love with you, it’s really cool, oh shit you’re gonna leave and also somebody just shot up a school. Wait, that’s Buffalo. I just described Buffalo.

We wanna reach for the positivity, but we’ll probably land somewhere like ‘The world’s bleak, but maybe there’s some cool stuff to go do while it’s slowly crumbling.

I think the guiding principal of the band is making sure that people feel like they’re not alone, but there are other ways to make people feel not alone than just complaining about being depressed. ‘We understand you’re sad Dylan, we’re good.’

It’s dangerous to just sit there and be just like ‘the world is shit, the world is shit’ and yeah it is, but there are bright spots to hold on to. I’d hate for somebody to listen to our music and align to feeling even more alone because of how bad the world is. I hate the phrase ‘building a community’, but I’d rather people come together (laughs)… that’s a synonym, but like y’know.

– ORANGE STUFF –

DYLAN: I didn’t have my first Orange amp until this album. I grew up watching so many pop punk bands play those sweet Thunderverb heads and I was like ‘I want that’. My parents supported my music career and helped me a lot, but that was always one of those items that was Next Level, like when you’re a pro you can have that.

So I ignored it for years and just played my gear, but then I bought a Dual Terror and you bought an OR-15 and now half of our album is an OR-15. Just an OR-15 dimed.

KYLE: At least one side of the rhythm track of Schmaltz is just an OR-15 turned all the way up.

DYLAN: It’s just the coolest tone.

KYLE: The studio, NRG Studios, where I worked and where we did the record, they have a 1974 OR-120 and a matching 4×12 cab. I think that might have been the only cab we used – the studio had like thirty different heads, but that was the one song we used the entire time.

DYLAN: Then after the album, I was like ‘okay well if this album is half Orange amps and half the amp we both already play, I should probably try to do it. So I finally went out and got my own AD30 and I remember the first time I took it to practice, plugged it in and played a chord and it was like ‘Oh, it’s what I always wanted it to be!’

KYLE: That’s how I felt at Fest last year. There was an AD30 head at the High Dive and cause we flew I didn’t have my whole pedalboard or anything, so I just remember plugging in and strumming and being like ‘Oh, this is cool’.

DYLAN: It’s nice when you hear what you wanna hear. I guess subconsciously it’s just always been it for us. I think it’s a very distinct flavour too with the AD30 – it’s that specific British voicing, but with that Orange flavour and overdrive. We’re using a Rockerverb on this tour and that’s great, it’s got a sweet crunch, but I can’t wait to get home and get back to mine. Also mine’s a combo, I’m too old to haul around a half-stack anymore. I can’t wait to get home to my little baby combo, swing it around and get onstage with it.