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Every month we reward one lucky winner with a prize. This month’s winner receives a white Bax Bangeetar Pre-EQ pedal. All you have to do is post your Orange rig to any qualifying social media using the hashtag #OrangeRigOfTheMonth. Please note we are not accepting entries via email.

What’s your name, age, occupation?
Mike Schmalenberg, age 32, Musician and Elementary School Teacher.

How’d you first hear about Orange?
I first heard about Orange by seeing other bands use them on stage. I always loved the sound, whenever I heard an Orange rig.

What do you use your rig for?
I have played in various bands over the years, Mother Night and Sing The Body Electric, seeing the most action; however it is now primarily used for my solo band project.

How much did this rig set you back?
I bought the amps new, but the cabs second hand, so this rig set me back about $3500 CDN.

How often do you update the rig?
I love trying Orange amps out, so while I try to maintain some consistency with the AD30, and Getaway Driver pedal, I’m always bringing in new heads and amps to play around with!

What gear is in this rig?
My current home set up consists of a PPC212, AD30 and a Getaway Driver pedal; with the option to add a PPC412, or a Dark terror for a little higher gain fun!

What guitar do you use? Why?
I primarily play Gibson, with a Les paul Traditional currently claiming the number one spot. They have always just felt right for me, I especially like the way the brustbucker pickups interact with the AD30!

When was the first time you saw an Orange amp?
I’m sure I saw them while watching an old Oasis video or the Black Sabbath Beat Club performance when I was an early teenager, but Orange really came into the forefront of my world when we played a gig with a band (about 10 years ago) that were using Rockerverbs, and I fell in love with the tone.

If you could own any piece of gear, old or new, what would it be and why?
I would love to get my hands on an OR50, or OR120 either vintage or reissue! I love the vintage fuzzy tones of those amps, they just speak to me whenever I heard a demo; I can only image how good it would sound in real life!

Who is your guitar hero?
The two guitar players that have had the largest impact on me would be Zakk Wylde and fellow Canadian, Devin Townsend. More recently, Jared James Nichols has been a great inspiration to watch as well!

Can you share any links where people can go to hear how this sounds?
https://www.instagram.com/mikeschmalenberg/

Look, man, I can’t come see your show. Not tonight, not at that festival in a month, and not in Japan (although thanks for the invite…but seriously how did you expect me to afford that?)

It’s not that I dislike you. It’s that I’m not in the mood to listen to your band play music. Because I don’t like the music your band plays all that much. In fact, I don’t even like the genre of music you play. And I consider myself a genuine connoisseur of music. That’s probably one of the main reasons I work in music actually.

But your band? No. It’s not my style. It was maybe my style 10 years ago. My tastes have changed.

The fact is, I go to lots of shows already. I’m out a couple of nights a week (though I’ve slowed down recently). I have a family. My wife doesn’t exactly love it when I stay out until 1 AM. But it’s reached the point where she’s subscribed to the Orange YouTube so she can be sure I’m actually doing interviews with artists and not just using my job as an excuse to get out of the house.

In other words: we’re going to have to figure out a different way to make the most of this endorsement. Because I’m not finding a reward in moshing with 19 year olds and there’s nothing in it for me to stand side stage without a reference monitor. Your live show is not enough to make me like or support you.

There’s a bit of a misnomer when it comes to artist relations reps. Everyone seems to think we like all the bands we work with. Well, we don’t. I mean personally, sure, I think they’re cool people and I admire all of the hard work they’ve put into becoming full-time musicians. But that doesn’t mean I want to listen to their music. In fact, I’d rather get electrocuted by the power transformer from a Thunderverb 200 than listen to some of the bands I support.

I just spilled the beans and admitted my disdain for the music of bands that not only do I support, but that also support me. Their loyalty to Orange is the backbone of our brand. How will they take the news I may not choose their music for my long Sunday drives?

Well, if they’re professionals, they’ll tell me to get bent and then we’ll get a beer together. And they do this all the time actually. They do it because we’re friends.

My opinion is pointless. It’s so loaded with the cynicism of a failed musician who just hates for the sake of hating that I wouldn’t want my bands to ever be affected by it. No matter what I think of their new album, or how far they’ve strayed from their “core sound,” or how the snare is mixed on “that one track,” or how the singer’s hair has changed for the worse, I am not qualified to judge ANYTHING about these bands other than their guitar playing and their love of Orange amps. I’d be shitty at my job if I did.

What I’m laying out for you is a path to getting the most out of your endorsement. You need to be friends with your artist relations rep. You need to ignore my tastes and my subjective opinions. You need to learn how to work with me as much I need to learn to work with you. We don’t all like every band we endorse. Coming to your show isn’t necessarily the most enjoyable thing for us. Coming to see YOU is where we often derive the most reward.

Some quick tips when it comes to having an artist out to your show:

  • Remember where we live and remind us about your concert a couple of weeks in advance.
  • Invite us to your soundcheck. This is a great time for us to get some one on one time on stage in front of your rig. We can snag pictures and video clips of you talking about your gear in a more relaxed environment.
  • Please give us All Access passes. Aftershow passes are usually pointless (and many of us can’t stay to hang out anyways). We want to be able to get great content for social media and marketing purposes. All Access ensures we can move around freely and capture awesome B-Roll footage. If you’re worried about your Artist Rep having All Access because you don’t trust them, then you need to reevaluate your relationship.
  • Feel free to put us off on your tech or TM if you’re busy. Artist Reps love the crew. They are usually the ones we work with most often for logistics and support anyways. Plus, the crew is a great resource for us when it comes to meeting other bands, since many of them work with more than one band.
  • Let us drink your free beer. Maybe we’ll buy you hard liquor with our company credit card.

Take some time with your Artist Rep to understand their company. You play their brand on stage, but do you really know how the company operates? If you don’t, then you are probably either A) the type of artist who complains about not being supported enough, or B) lazy. I know this because if you had taken the time to learn the inner-workings of the company you’re dealing with, you’d be cross-promoting your relationship with them right now instead of reading this article.

Music instrument companies come in all shapes and sizes. It just happens that about 98% of them come in Size Extra Small. We’ve all got minimal operational budgets, 10-30 employees, and one Facebook page. What I’m trying to say is that the bulk of the work is often up to you. You truly have to make your endorsement what you want it to be.

Put me on your email list, send me the link to like your social media pages, and send me pics or videos of you playing live when they feature the product you endorse. Let me know when you’ve got a tour, music video shoot, or PR scheduled. Going into the studio? Let me know. Coming into my hometown and want to invite me to a show? Yes, absolutely. Even if I can’t go, it’s always worth asking. Because when you keep me in the loop I’m able to line up YOUR plans with MY marketing promotions and product releases.

There’s only one of me working with 1000 of you. Every AR guy feels this way. Try to be their friend and keep them up to date. They don’t have to love your music. They just need to love you!

 

 

We are a partner in this year’s Firestone Battle of the Bands, a competition that gives unsigned acts the chance to showcase their musical talents and be in with a chance of winning a great set of prizes.

Entries are now closed but 6 spotlighted artists have been chosen by us and campaign partner PMT and a public vote to choose the 3 finalists opens on Monday 13th November.

Keep an eye on our social media and Firestone’s Facebook, vote, share and #BeHeard

Kvelertak-Maciek-and-Vidar

You just finished touring with Slayer and Anthrax – how was that?
Maciek: It’s been really fucking cool, and kind of a milestone as they’re bands we all look up to. Definitely something to tick off our list.

How long have you been using Orange?
Vidar: We’ve been using Orange for long time, since before we started recording. Bjarte’s been using Orange for as long as I can remember. I had an old vintage Marshall amp that caught fire, and after that I swapped to Orange.
Maciek: I’ve got the TH30, Rockerverb and Thunderverb, and they just always deliver and they’re very reliable. And it looks fucking cool.

Do you have any specific pedals you feel work well with the amps?
Maciek: Well, yeah, there’s quite a few, but Orange sounds really good on it’s own. It’s a really good base, and then you can have fun with some pedals on top. I always use my Echoplex Preamp from Dunlop. Since we’ve got three guitars we all have to be on different levels, and I think it works really well with that one.
Vidar: I try to use as few pedals as possible, if it was up to me I’d just plug it straight into the amp and go, but obviously I do use some, I’ve had a Big Muff for a while and that works well, but then again, all my pedals works well with Orange.

Kvelertak (1)

Do you remember the first time you saw an Orange amp?
Vidar: I think it was Hellacopters, in the Toys and Flavours video.
Maciek: Not really, but I remember that when we started in 2009 Norway got kind of like an Orange boom, because I cant really think of any other Norwegian bands besides us having used Orange..?
Vidar: I’m sure there are a few, I just can’t think of them.

You’re one of few bands with Norwegian lyrics to have made it outside of Norway, was there ever any doubt, or moments when you considered English lyrics?
Vidar: We’ve actually never had a proper conversation about it. There’s been a few people saying we’d get further if we did, but I guess we kind of just proved them wrong.
Maciek: It’s a part of our sound as well, we’d sound completely different if our songs were in English. We’ve got one English verse, that’ll do. And to be fair, I don’t really know how much of a difference it would have made if our songs were in English, we’re doing really well as it is. It’s pretty cool doing gigs outside of Norway when you see people singing along, trying to get the Norwegian words right. It’s almost tempting to stop and ask them what they’re actually singing.

Kvelertak.

What kind of music did you listen to growing up? Was there anyone in specific that got you into music?
Vidar: Whatever my parents were listening to, so a mix between Dire Straits and Abba, but I guess what kind of sold music to me was when I got a Guns N’ Roses cassette.
Maciek: I’ve always liked music. I used to be really into skateboarding and listened to a lot of punk. It wasn’t until a bit later I got unto metal. Death was one of the bands that made me want to be good, but I guess it was mostly punk that got me started.

What are you currently listening to?
Maciek: I listen to quite a lot of hip hop, there’s been a lot of Lars Vaular lately, and Yelawolf.
Vidar: There’s a Finnish band called ‘Vasas Flora och Fauna’, which is kind of folk music. While touring with bands such as Slayer and Anthrax and listening to metal non-stop, it’s nice to unwind with something completely different.

Norwegian hip hop and Finnish folk music, I can imagine a few people will find that quite surprising!
Maciek: I listen to a fair bit of Hawaii music as well, like Johnny Pineapple.
Vidar: We’ve been playing Scorpions in our tour bus, which I never knew I liked.
Maciek: Erlend’s got Hellbillies backstage playlist, which consists of a bunch of bands that sounds just like Hellbillies. We’ve listened to that a lot.

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