Mary Spender

Orange Amplification Launches First Online Rock Guitar Courses Accredited by UK Government Education Authority OFQUAL

Orange Amplification is proud to launch its Rock Guitar Courses which enables students to take the first accredited online guitar exams in the world to grade 8.

The courses are split into three stages, Foundation, Intermediate and Advanced which are equivalent to grades 1 to 8. Lessons are fun to learn with downloadable course materials, offering new and returning guitarists the skills and knowledge necessary to pass a qualification. Start the FREE 30 DAY TRIAL today here.

Students can choose the way of studying that suits them best; on their own, with a teacher or via the website with guided video instructions. The easy to follow lessons can be accessed by either a monthly subscription to all 3 courses or a one-off payment which gives entry to the preferred course. YouTuber Mary Spender explains more in this video.

The downloadable course materials and online lessons have been developed by a team of qualified guitarists and teachers. Included are a plethora of resources including audio backing tracks and tests specifically selected to reflect different music tastes and support varying skill levels.

All of the Orange Learn courses link into their respective online guitar exam provided by Online Music Exams and recognised by OFQUAL. Students will only need to take 3 exams to reach grade 8 giving them a huge saving in costs and time. Courses and exams can be taken anytime and from anywhere, further reducing costs and increasing their educational prospects. Online Music Exams put students and teachers totally in control of their own timetable for learning. Orange recognises the need to reduce the costs of learning for all musicians to improve their chances of gaining qualifications for a future career and are proud to have pioneered this project.Orange has spent over five decades encouraging people to take up the guitar and to show the benefits derived from playing an instrument. The new accredited Online Rock Guitar Courses give an added incentive to would-be guitarists to receive qualifications on the instrument they love. To find out more go to https://orangeamps.com/learn/

Raquel Lilly with the Orange Crush Acoustic 30

Orange Amplification is delighted to launch the Crush Acoustic 30, extending its’ range of acoustic amplification products.

The new Crush Acoustic 30 is designed to project clear, distinct sounds with its angled construction and 30 Watts of power. It comes with two channels with built-in reverb and chorus across both. The global notch filter reduces feedback efficiently and precisely with one control. The Crush Acoustic 30 is lightweight, portable and battery powered. True to Orange’s traditions, it is simple, versatile and affordable.

The Crush Acoustic 30 twin channel capability, packed with many advanced features, makes this compact combo extremely flexible and perfect for live performance, busking or practicing at home. Channel 1 is the dedicated acoustic guitar channel. It is equipped with a pad switch which can take off up to 10dB, helping users maintain a clean signal for higher output instruments. This channel is also armed with a 3-band EQ which allows quick sound changes and a colour switch which boosts presence and cuts the midrange frequencies a little. Channel 2 features XLR input, meaning it can be used with a second guitar or a microphone. The phantom power is switchable as is the mic/line input.

The high quality effects included in Orange’s new acoustic amp offer everything a guitarist could need for a polished, distinctive sound. The Reverb and Chorus effects can be blended between the two channels offering a wide acoustic sound range. The global notch filter adjusts the frequency of the narrow-Q filter to help combat feedback, vital for every live performer.

The 8” Voice of the World speaker has been especially designed for the Crush Acoustic 30. It delivers 30 Watts of power ensuring a guitarists’ sound will be heard in crowded club or busy street. The cab, available in orange or black livery, has a tilted design to ensure sound is projected in the right direction to draw in the crowds. Plus, the 3.5mm Aux-In is perfect to plug in a phone or bluetooth receiver device to allow playing along to backing tracks.

The compact Crush Acoustic 30, can be carried easily and used anywhere. It can be powered by either AA batteries or the supplied DC adaptor. At full volume the batteries will provide three hours of playing time or 5 hours at 50% volume.

I taught myself to play when I was twelve,’ said Cliff Cooper, CEO and Founder of Orange Amps, ‘It laid the foundation for my love of music. I love the emotion and tonal nuances you can get from an acoustic guitar and I am delighted Orange can now offer this fantastic amp to acoustic players everywhere.’

To find out more about the Orange Crush Acoustic 30 please go to orangeamps.com/crush-acoustic-30

Paul McCartney congratulates Orange CEO Cliff Cooper

Orange Amplification Founder and CEO, Cliff Cooper has been made an Honoured Friend of the Liverpool Institute of Performing Arts (LIPA). He was presented with the award by Sir Paul McCartney at a ceremony held on the 26th July 2019 at the Philharmonic Hall, Liverpool, United Kingdom.

When making the award, Mark Featherstone-Witty of LIPA said, ‘Cliff is our Honoured Friend. This rather special award is given to people who have been generous …….without a hint of expecting anything in return. So Cliff for this award you are an exemplar!…….Putting something back is part of your psyche…….You are a hero and it is good to know there are people like you in the world and even better, associated with us!

Founded in 1968, Orange Amplification was born from Cliff’s love of music and skill as an electronics designer. The company is famous for its British made AD and Rockerverb series and the introduction of the groundbreaking Terror, Crush and Crush Pro series. Many of the world’s greatest guitarists and bassists love and use Orange’s iconic amps including Jimmy Page, Stevie Wonder, Foals, Oasis, Mastodon, Madonna, Jim Root, Billy Gibbons, Geddy Lee, Glenn Hughes, Orianthi and Marcus King to name but a few.

LIPA was co-founded by Paul McCartney and Mark Featherstone-Witty in 1996. Today, LIPA is a university-level provider of world class teaching for performers of all genres. Earlier this year, five LIPA graduates made it into Stage’s list of the 100 Most Influential People Working in UK Theatre.

Cliff and Orange started working with LIPA more than fifteen years ago when he purchased the Beatles Museum from Wembley PLC. When he sold the museum to Liverpool Council it had more than doubled in size. ‘I am extremely proud to receive this award, especially as it came as a complete surprise and from such a distinguished Institution’ said Cliff commenting on his award.

Cliff joins a list of people honoured by LIPA that includes The Late Sir George Martin, Sir Ian McKellen, Ozzy & Sharon Osborne, Bill Nighy, Ben Elton, Dawn French, Stephen Fry, Rowan Atkinson, The Late Amy Winehouse and many, many more.

To find out more about LIPA, please go to lipasixthformcollege.org

Only 11 Days To Enter!
 

Orange Amplification, for the third year running is an official partner of the Firestone Road to the Main Stage competition. This contest, once again, offers unsigned music acts the possibility of winning a chance to shine in front of huge new audiences, including a top UK festival slot. Scarlet, runner up in last year’s competition were also lucky enough to become Orange Ambassadors. 

Orange and Firestone share the same commitment to discovering and supporting the best new talent in the UK. Together they hope to set one lucky entrant on their road to the main stage! The winners will also receive a VW Transporter van for a year, in-store credit at a Professional Music Technology store, brand new gear from Orange and a contribution to the creation of an EP.

The 2017 winner, Fire Fences and the 2018 winner, John Nicholas gained the chance to play at the All Points East festival in London generating priceless exposure and national media headlines. In total, over the last five years, Firestone has given away more than one hundred and sixty hours of studio recording time.

Orange Amplification’s Marketing Director Charlie Cooper, said: ‘Orange Amps are delighted to be a partner of Firestone’s Road to The Main Stage competition for the third year running. As well as established artists, supporting the best up-and-coming bands has been our commitment as a company since our founding in 1968, and is a value shared and embraced by Firestone. We’re proud to be involved and look forward to discovering this year’s new talent.’

Bands and musicians have only a few days left to impress the experts with their musical prowess. To enter, all aspiring acts need to do is upload their music here by 11th October 2019. The entry rules are simple: to be unsigned and produce original music from any genre. Eight acts will be shortlisted by the official partners plus Abbie McCarthy, Firestone ambassador and TV & radio presenter. A public vote will decide the overall winner. Good Luck from everyone at Orange.

Jimmy Smith of Foals

Orange Amplification ambassadors, leading indie rock band Foals and the up and coming Black Midi have both been nominated for the prestigious 2019 Mercury Prize ‘Albums of the Year’ . The Mercury Prize recognises and celebrates artistic achievement and provides a snapshot of the year in music to help introduce new albums from a range of music genres to a wider audience. Previous winners and nominees include Orange Ambassadors Wolf Alice and Everything Everything.

Festival headliners, Foals album nomination is for Everything Not Saved Will Be Lost Part 1 released in March this year. Part 2 is due to be released on the 18th October 2019. Described by critics as the ultimate Foals album Everything Not Saved Will Be Lost Part 1 represents a new start for the band musically and showcases their prowess admirably. Guitarist Jimmy Smith uses a Rockerverb 100 head with a PPC412 and touring bassist Jeremy Pritchard uses an OBC810 with an AD200.  Talking about what influenced his choice of Orange Gear Jeremy said, ‘the actual look of the cabinet design and the head design is so distinctive, so you always knew if you were watching someone playing Orange. I used to go to see bands like SUNN 0))) and Sleep, really heavy stoner doom bands and they would always have these very distinctive cabinets and heads on stage. And a lot of those bands, that I was really into and still am, used Orange.’

Newcomers, Black Midi, have been nominated for their debut album Schlagenheim released in June this year. A rough translation of the German title means ‘to hit home’, and it certainly has with critics, being described as close to genius. Guitarists Geordie Greep and Matt Kwasniewski-Kelvin use a TH30 Combo, an AD30HTC and a PPC212. Speaking about his Orange kit Geordie said ‘the AD30HTC is one of the most versatile, dynamic and reactive amps I’ve come across so far, the two channel design allows me to set two different tone settings to suit two different guitars if needed. This head also gives me freedom to apply as much drive to the clean, which sets for some really gritty tones which I favour. This amp also projects its lows and mids whilst emitting high treble, resulting in a gargantuan sound. Great amp.’

We wish Foals and Black Midi every success in the 2019 Mercury Awards’ said Daniel Darby, Orange Artist Relations, ‘Orange have always endorsed both established festival headliners as well as the best up and coming bands from different music genres. These nominations are testimony to this.’

To find out more about the 2019 Mercury Awards please go to mercuryprize.com .

Orange Amplification is proud to partner Firestone for the third year running in their Road To The Main Stage Competition.

Firestone is once again giving unsigned music acts a chance to shine in front of huge new audiences – including a top UK festival slot – courtesy of its Road to the Main Stage competition which is back for another year.

The iconic tyre brand will be putting musicians on a journey quite unlike any other, with the winning act not only earning the right to play on the biggest stage of their lives, but also winning a VW Transporter van for a year, in-store credit at a Professional Music Technology store, brand new gear from Orange Amplification and a contribution towards the creation of an EP.

All aspiring acts have to do to enter is upload their music and then wait to discover if they’ve been selected as one of eight shortlisted acts, before a public vote decides an overall winner.

Firestone’s Road to the Main Stage has been developed over five years to give artists a chance to shine, reaching out to more than 2,500 entrants since its inception in 2015 and generating more than 10,000 votes over the last two years.

The competition has evolved to become a campaign of genuine repute and now counts Orange Amplification and Professional Music Technology as official partners.

TV and radio presenter Abbie McCarthy will also return for a third year as the Road to the Main Stage’s ambassador. A respected authority on all things new music, she has her finger on the pulse and will continue to lend her support to Firestone’s discovery of the next wave of unsigned talent.

In five years, Firestone has given away more than 160 hours of studio recording time and more recently given the 2017 and 2018 winners, Fire Fences and John Nicholas, the chance to play at the All Points East festival in London, generating priceless exposure and national media headlines.

Firestone UK’s Brand Manager Sofie Bronserud said: “Now in its fifth year, Road to the Main Stage is a competition which offers so much more than a stand-alone trophy and a soundbite. Our past-winners are now making a name for themselves, shortlisted finalists have been given the confidence to know that they are talented enough to record new music and opportunities are continuing to open up as a result.What separates Road to the Main Stage from so many other grassroots initiatives is the money-can’t-buy opportunities afforded to the winning artists – the competition only truly begins once the triumphant act has been announced.”

Orange Amplification’s Marketing Director Charlie Cooper, said: “Orange Amps are delighted to be a partner of Firestone’s Road to The Main Stage competition for the third year running. As well as established artists, supporting the best up-and-coming bands has been our commitment as a company since our founding in 1968, and is a value shared and embraced by Firestone. We’re proud to be involved and look forward to discovering this year’s new talent.”

Professional Music Technology’s Marketing Manager Jake Marray said: “We’re thrilled to be involved with Firestone’s Road to The Main Stage competition for the 4th year running. The opportunity to support grassroots music and to shine a spotlight on these up and coming artists is really encouraging in a time where musicians are really struggling to get their voices heard in the industry.”

To enter Firestone’s Road to the Main Stage and for more information, visit firestone.roadtothemainstage.co.uk

All You Ever Wanted To Know About Your Favourite Amp Manufacturer And More

The Orange Beach Buggy c1970

Everything you ever wanted to know about Orange Amplification which started in September 1968 and its unique heritage is now available on the newly launched https://orangeamps.com/history page.

Explore the company’s rich and colourful fifty year history with an interactive timeline that takes readers through Oranges successes, achievements and milestone events. The vibrant, candid and engaging articles combine with archive images to bring the whole company history to life.

Did you know that in the beginning Orange started a successful record label, opened a shop, built Orange  recording studios, Orange publishing, Orange Hire and Orange Booking Agency? They even made Beach Buggies, one of which they kept and used for promotional purposes. Fascinating facts about all these activities and more are detailed in the Orange History alongside vintage pictures which really give a feel of the exciting times in which Orange was born.

For sound aficionados the Orange History offers loads of interesting information about how the distinctive Orange sound was shaped and developed in 1969, including how a Harley Street hearing specialist solved a mystery!

During the early years many famous musicians would visit and hang out in the Orange Shop, and many used Orange amps and speakers. The Orange History is packed with charming snippets and rarely seen images of the who’s who of rock and roll including rare pictures of Jimmy Page, Eric Clapton, Stevie Wonder, Fleetwood Mac, Frank Zapper, Paul Kosoff and loads more.

Over the decades the brand has seen the launch of many new, innovative and revolutionary products and has grown exponentially into a global amplification company, receiving many awards and accolades, including a record three Queens Awards for Export and Innovation. The company’s many achievements are listed chronologically on the Orange History page giving an insight into its continuing success.

The new page makes for intriguing reading, not least because it clearly illustrates the company’s forward looking perspective and the use of ‘future’ technology. CEO and Founder, Cliff Cooper’s favorite mantra has always been  ‘what’s new and what’s next?’. The Orange brand will always be about the sound of the sound, high quality products with durability and its successes continuing to point the way ahead.

Orange Amplification’s latest new products, the TremLord 30 and Pedal Baby are receiving rave reviews worldwide and are already proving to be a hit with artists.

The TremLord 30, Orange’s most vintage guitar amp ever, is a 30w 1×112 all valve guitar combo with built-in valve driven tremolo and reverb. Talking about the fifties inspired amp, John Bohlinger, Premier Guitar, says “I really like its simplicity, tone and its ear candy tremolo… what else do you want?”

In his review for the same magazine, Gear Editor, Charles Saufley described the TremLord as “putting a new spin on the signature Orange sound with brighter, more articulate tones, greater headroom, multi-speed trem and sopping wet reverb… in a unique and soulful way”. James Bagshaw (Temples) commented “When I think of Orange I think of gain. This amp has turned that on its head, it’s crystal clear” and Kelby Ray (Cadillac Three) said “I love that Orange build amps with so few knobs… the new TremLord creates awesome warm sounds with a nice rich overdrive… it sounds great”.

The Pedal Baby 100 is a 100w solid state, Class A/B compact power amp designed for touring. Guitar magazine gave it their Editor’s Choice Award and described it as “a compact, user-friendly slab of tonal reassurance for the pedal-happy guitarist… it handles everything with poise… and with trouser flapping volume!” Colin of CSGuitars describes the Pedal Baby as “the fly-in solution for touring musicians needing a lightweight, compact power amp that can drive a 16 Ohm cabinet with enough headroom to amplify their pedal board or effects processor for those upcoming summer festival dates”. Tim Bertsch (Jaded Mary & Soul Resonance) said “My Orange Pedal Baby is a mighty powerhouse capable of producing thundering, earth shaking volume all while maintaining pristine clarity from 1 to 10!… I can configure it in a myriad of ways to fit whichever sonic application I am looking for”.

Guitarists looking for a retro British accented tremolo effect combo or a small power amp ideal for on the road can go to https://orangeamps.com/dealers/ to locate their nearest Orange dealer.

Orange Amplification was delighted to provide the amps for the recent celebration of the 50th anniversary of The Beatles last public performance. Students of LIPA Sixth Form College (LSFC) brought shoppers to a standstill as they performed on the rooftop of Starbucks at Liverpool ONE shopping centre.

The Beatles performance in 1969 took place on the roof of Apple Corp’s Savile Row office in London while filming for their movie Let it Be, and features five songs. The LSFC celebration featured nine bands playing Beatles material from across their entire career.

Cliff Cooper, CEO and founder of Orange Amplification and Honorary Patron of The Strawberry Field Charity campaign said, ‘I am delighted that Orange was able to support this event. It is wonderful to see young people enjoying playing music and taking part in an event to celebrate The Beatles legacy.’

To find out more about LSFC please go to https://www.lipasixthformcollege.org/home. To find out more about Orange Amplification and its products please go to https://orangeamps.com/.

Orange Amplification is delighted to announce ambassadors Orianthi, Glenn Hughes and Andreas Kisser will be visiting their booth #4644, Hall D signing autographs during NAMM 2019.

New Orange Ambassador, Orianthi, the in-demand, guitarist, singer and songwriter is currently working on her new album, Love Bomb, and will be touring Australia and Japan later in the year. As well as her solo work, she has performed in the past with Michael Jackson and Alice Cooper.

Glenn Hughes, former bassist and singer of Deep Purple, and current front man of Black Country Communion, recently announced the latest dates of his two year, twice round the world Classic Deep Purple Live tour. He will be playing across the USA and UK throughout the spring before moving into Europe in the summer.

Andreas Kisser and Sepultura have just celebrated two years on the road with their Machine Messiah, non-stop tour which took in almost two hundred shows, one hundred and eighty cities, more than forty countries and four continents! They plan to start writing a new album soon.

Appearance Details (PST) on the Orange Amplification booth #4644 Hall D:

Friday 25th January 2019

11:30am – Andreas Kisser (Sepultura)

2:00pm – Glenn Hughes

Saturday 26th January 2019

1:00pm – Glenn Hughes

4:00pm – Orianthi

Visit the Orange Amplification booth #4644, Hall D to meet and hang with the Orange Ambassadors and other surprise visitors, plus see and hear all the new products