Jimmy Smith of Foals

Orange Amplification ambassadors, leading indie rock band Foals and the up and coming Black Midi have both been nominated for the prestigious 2019 Mercury Prize ‘Albums of the Year’ . The Mercury Prize recognises and celebrates artistic achievement and provides a snapshot of the year in music to help introduce new albums from a range of music genres to a wider audience. Previous winners and nominees include Orange Ambassadors Wolf Alice and Everything Everything.

Festival headliners, Foals album nomination is for Everything Not Saved Will Be Lost Part 1 released in March this year. Part 2 is due to be released on the 18th October 2019. Described by critics as the ultimate Foals album Everything Not Saved Will Be Lost Part 1 represents a new start for the band musically and showcases their prowess admirably. Guitarist Jimmy Smith uses a Rockerverb 100 head with a PPC412 and touring bassist Jeremy Pritchard uses an OBC810 with an AD200.  Talking about what influenced his choice of Orange Gear Jeremy said, ‘the actual look of the cabinet design and the head design is so distinctive, so you always knew if you were watching someone playing Orange. I used to go to see bands like SUNN 0))) and Sleep, really heavy stoner doom bands and they would always have these very distinctive cabinets and heads on stage. And a lot of those bands, that I was really into and still am, used Orange.’

Newcomers, Black Midi, have been nominated for their debut album Schlagenheim released in June this year. A rough translation of the German title means ‘to hit home’, and it certainly has with critics, being described as close to genius. Guitarists Geordie Greep and Matt Kwasniewski-Kelvin use a TH30 Combo, an AD30HTC and a PPC212. Speaking about his Orange kit Geordie said ‘the AD30HTC is one of the most versatile, dynamic and reactive amps I’ve come across so far, the two channel design allows me to set two different tone settings to suit two different guitars if needed. This head also gives me freedom to apply as much drive to the clean, which sets for some really gritty tones which I favour. This amp also projects its lows and mids whilst emitting high treble, resulting in a gargantuan sound. Great amp.’

We wish Foals and Black Midi every success in the 2019 Mercury Awards’ said Daniel Darby, Orange Artist Relations, ‘Orange have always endorsed both established festival headliners as well as the best up and coming bands from different music genres. These nominations are testimony to this.’

To find out more about the 2019 Mercury Awards please go to mercuryprize.com .

Orange Amplification is proud to partner Firestone for the third year running in their Road To The Main Stage Competition.

Firestone is once again giving unsigned music acts a chance to shine in front of huge new audiences – including a top UK festival slot – courtesy of its Road to the Main Stage competition which is back for another year.

The iconic tyre brand will be putting musicians on a journey quite unlike any other, with the winning act not only earning the right to play on the biggest stage of their lives, but also winning a VW Transporter van for a year, in-store credit at a Professional Music Technology store, brand new gear from Orange Amplification and a contribution towards the creation of an EP.

All aspiring acts have to do to enter is upload their music and then wait to discover if they’ve been selected as one of eight shortlisted acts, before a public vote decides an overall winner.

Firestone’s Road to the Main Stage has been developed over five years to give artists a chance to shine, reaching out to more than 2,500 entrants since its inception in 2015 and generating more than 10,000 votes over the last two years.

The competition has evolved to become a campaign of genuine repute and now counts Orange Amplification and Professional Music Technology as official partners.

TV and radio presenter Abbie McCarthy will also return for a third year as the Road to the Main Stage’s ambassador. A respected authority on all things new music, she has her finger on the pulse and will continue to lend her support to Firestone’s discovery of the next wave of unsigned talent.

In five years, Firestone has given away more than 160 hours of studio recording time and more recently given the 2017 and 2018 winners, Fire Fences and John Nicholas, the chance to play at the All Points East festival in London, generating priceless exposure and national media headlines.

Firestone UK’s Brand Manager Sofie Bronserud said: “Now in its fifth year, Road to the Main Stage is a competition which offers so much more than a stand-alone trophy and a soundbite. Our past-winners are now making a name for themselves, shortlisted finalists have been given the confidence to know that they are talented enough to record new music and opportunities are continuing to open up as a result.What separates Road to the Main Stage from so many other grassroots initiatives is the money-can’t-buy opportunities afforded to the winning artists – the competition only truly begins once the triumphant act has been announced.”

Orange Amplification’s Marketing Director Charlie Cooper, said: “Orange Amps are delighted to be a partner of Firestone’s Road to The Main Stage competition for the third year running. As well as established artists, supporting the best up-and-coming bands has been our commitment as a company since our founding in 1968, and is a value shared and embraced by Firestone. We’re proud to be involved and look forward to discovering this year’s new talent.”

Professional Music Technology’s Marketing Manager Jake Marray said: “We’re thrilled to be involved with Firestone’s Road to The Main Stage competition for the 4th year running. The opportunity to support grassroots music and to shine a spotlight on these up and coming artists is really encouraging in a time where musicians are really struggling to get their voices heard in the industry.”

To enter Firestone’s Road to the Main Stage and for more information, visit firestone.roadtothemainstage.co.uk

All You Ever Wanted To Know About Your Favourite Amp Manufacturer And More

The Orange Beach Buggy c1970

Everything you ever wanted to know about Orange Amplification which started in September 1968 and its unique heritage is now available on the newly launched https://orangeamps.com/history page.

Explore the company’s rich and colourful fifty year history with an interactive timeline that takes readers through Oranges successes, achievements and milestone events. The vibrant, candid and engaging articles combine with archive images to bring the whole company history to life.

Did you know that in the beginning Orange started a successful record label, opened a shop, built Orange  recording studios, Orange publishing, Orange Hire and Orange Booking Agency? They even made Beach Buggies, one of which they kept and used for promotional purposes. Fascinating facts about all these activities and more are detailed in the Orange History alongside vintage pictures which really give a feel of the exciting times in which Orange was born.

For sound aficionados the Orange History offers loads of interesting information about how the distinctive Orange sound was shaped and developed in 1969, including how a Harley Street hearing specialist solved a mystery!

During the early years many famous musicians would visit and hang out in the Orange Shop, and many used Orange amps and speakers. The Orange History is packed with charming snippets and rarely seen images of the who’s who of rock and roll including rare pictures of Jimmy Page, Eric Clapton, Stevie Wonder, Fleetwood Mac, Frank Zapper, Paul Kosoff and loads more.

Over the decades the brand has seen the launch of many new, innovative and revolutionary products and has grown exponentially into a global amplification company, receiving many awards and accolades, including a record three Queens Awards for Export and Innovation. The company’s many achievements are listed chronologically on the Orange History page giving an insight into its continuing success.

The new page makes for intriguing reading, not least because it clearly illustrates the company’s forward looking perspective and the use of ‘future’ technology. CEO and Founder, Cliff Cooper’s favorite mantra has always been  ‘what’s new and what’s next?’. The Orange brand will always be about the sound of the sound, high quality products with durability and its successes continuing to point the way ahead.

Orange Amplification’s latest new products, the TremLord 30 and Pedal Baby are receiving rave reviews worldwide and are already proving to be a hit with artists.

The TremLord 30, Orange’s most vintage guitar amp ever, is a 30w 1×112 all valve guitar combo with built-in valve driven tremolo and reverb. Talking about the fifties inspired amp, John Bohlinger, Premier Guitar, says “I really like its simplicity, tone and its ear candy tremolo… what else do you want?”

In his review for the same magazine, Gear Editor, Charles Saufley described the TremLord as “putting a new spin on the signature Orange sound with brighter, more articulate tones, greater headroom, multi-speed trem and sopping wet reverb… in a unique and soulful way”. James Bagshaw (Temples) commented “When I think of Orange I think of gain. This amp has turned that on its head, it’s crystal clear” and Kelby Ray (Cadillac Three) said “I love that Orange build amps with so few knobs… the new TremLord creates awesome warm sounds with a nice rich overdrive… it sounds great”.

The Pedal Baby 100 is a 100w solid state, Class A/B compact power amp designed for touring. Guitar magazine gave it their Editor’s Choice Award and described it as “a compact, user-friendly slab of tonal reassurance for the pedal-happy guitarist… it handles everything with poise… and with trouser flapping volume!” Colin of CSGuitars describes the Pedal Baby as “the fly-in solution for touring musicians needing a lightweight, compact power amp that can drive a 16 Ohm cabinet with enough headroom to amplify their pedal board or effects processor for those upcoming summer festival dates”. Tim Bertsch (Jaded Mary & Soul Resonance) said “My Orange Pedal Baby is a mighty powerhouse capable of producing thundering, earth shaking volume all while maintaining pristine clarity from 1 to 10!… I can configure it in a myriad of ways to fit whichever sonic application I am looking for”.

Guitarists looking for a retro British accented tremolo effect combo or a small power amp ideal for on the road can go to https://orangeamps.com/dealers/ to locate their nearest Orange dealer.

Orange Amplification was delighted to provide the amps for the recent celebration of the 50th anniversary of The Beatles last public performance. Students of LIPA Sixth Form College (LSFC) brought shoppers to a standstill as they performed on the rooftop of Starbucks at Liverpool ONE shopping centre.

The Beatles performance in 1969 took place on the roof of Apple Corp’s Savile Row office in London while filming for their movie Let it Be, and features five songs. The LSFC celebration featured nine bands playing Beatles material from across their entire career.

Cliff Cooper, CEO and founder of Orange Amplification and Honorary Patron of The Strawberry Field Charity campaign said, ‘I am delighted that Orange was able to support this event. It is wonderful to see young people enjoying playing music and taking part in an event to celebrate The Beatles legacy.’

To find out more about LSFC please go to https://www.lipasixthformcollege.org/home. To find out more about Orange Amplification and its products please go to https://orangeamps.com/.

Orange Amplification is delighted to announce ambassadors Orianthi, Glenn Hughes and Andreas Kisser will be visiting their booth #4644, Hall D signing autographs during NAMM 2019.

New Orange Ambassador, Orianthi, the in-demand, guitarist, singer and songwriter is currently working on her new album, Love Bomb, and will be touring Australia and Japan later in the year. As well as her solo work, she has performed in the past with Michael Jackson and Alice Cooper.

Glenn Hughes, former bassist and singer of Deep Purple, and current front man of Black Country Communion, recently announced the latest dates of his two year, twice round the world Classic Deep Purple Live tour. He will be playing across the USA and UK throughout the spring before moving into Europe in the summer.

Andreas Kisser and Sepultura have just celebrated two years on the road with their Machine Messiah, non-stop tour which took in almost two hundred shows, one hundred and eighty cities, more than forty countries and four continents! They plan to start writing a new album soon.

Appearance Details (PST) on the Orange Amplification booth #4644 Hall D:

Friday 25th January 2019

11:30am – Andreas Kisser (Sepultura)

2:00pm – Glenn Hughes

Saturday 26th January 2019

1:00pm – Glenn Hughes

4:00pm – Orianthi

Visit the Orange Amplification booth #4644, Hall D to meet and hang with the Orange Ambassadors and other surprise visitors, plus see and hear all the new products

Orange Amplification proudly present the Pedal Baby 100. A 100W class A/B power amplifier, designed for the touring musician. Neutral-sounding but still flattering, it’s perfect for guitarists running pedal boards, modellers or digital processors. Light, compact and built for the road; fly dates and changing venues are all taken in its stride. See the product demo video here.

  • CLASS A/B POWER AMP: While Class D amps are favoured for their efficiency, Class A/B amps have a certain “feel” that you can’t get any other way. The Pedal Baby 100 gives guitarists back the dynamics, punch and natural sound that is missing in modern power amps. Plus, Class A/B amps produce real power through standard guitar cabs; 100W into 8 ohms and 70W into 16 Ohms, to be precise.
  • CLASS A FRONT END: Inspired by valve amp design, the Pedal Baby 100 uses a Class A, single-ended front end. Forget sterile-sounding Solid State amps, the Pedal Baby 100 keeps all of your tone’s mojo, then adds a bit more.
  • EQ DESIGNED FOR PEDALS: Different to traditional guitar amplifiers, the EQ has been designed to be flatter and more neutral. At 12 o’clock (neutral) the EQ cuts out allowing the tone to be exactly what your pedals define. With a responsive Bass and Treble control, guitarists can tune their cabinet to get the tone they’re looking for.
  • PEDAL BABY: SMALL AND PORTABLE: Weighing around 3KG and powering big cabs on big stages, the Pedal Baby 100 is the perfect amp for fly dates or any guitarist travelling light. Downsize your rig, not your tone.

See the new Pedal Baby at the Orange Amplification booth #4644, Hall D at Winter NAMM 2019 where all the other new products can also be seen.

The Amp We Never Made – Until Today!

Orange Amplification is proud to announce their most vintage guitar amplifier ever, the TremLord 30, a 30w 1×12 all valve guitar combo with built-in valve driven tremolo and reverb. Orange have done it differently again – making a fifties inspired amp for the modern player, see the TremLord in action here.

Designed in the UK by Orange’s Technical Director, Ade Emsley and built with clean players in mind, the TremLord features: –

·    EL84 valves giving loads of clean headroom, making it the perfect platform for all guitar pedals.

·    Valve Tremolo with two foot switchable speeds giving versatile depth control, play the guitar not the amp’s controls.

·    A two spring Reverb tank offering masses of reverb with springs that can be heard, making it deeper, splashier and crashier.

·    A post – tremolo FX loop allows players to use proper, built in tremolo anywhere in a modern FX chain.

·    A specially designed premium Lavoce 12” speaker which is smooth, clean and warm with a clear defined sound.

·    Headroom (30/15 Watts) or Bedroom (2 Watts/1 Watt) Switch for practice or recording at low volume levels.

Created with the same high quality parts and exceptional attention to detail as all Orange amps, throw anything at this versatile amp and it simply takes it in its stride. Stop looking back for the perfect retro amp and look forward to trying the TremLord.

Check it out at the Orange Amplification booth #4644, Hall D at Winter NAMM 2019 where all the other Orange products can also be seen.

Orange Amplification is delighted to announce it will be partnering with Rough Trade to provide sound equipment for artist performances, enabling both iconic British companies to continue to support and champion live music.

Celebrating its fiftieth year, Orange Amplification has always been at the cutting edge of music sound and amplification. The company is renowned for its ‘British tone’ which is revered across the globe and has long been respected for the help, support and encouragement it gives to artists and musicians.

As one of the most respected and loved music retailers, Rough Trade has focused on emphasising the social aspect of exciting music. The independent company has a global reputation hosting free in-store gigs performed with the highest specification of staging and sound equipment. Its stages at Rough Trade East, Nottingham and Bristol Stores will now be graced with a range of Orange Amps.

Stephen Godfroy, Co-Owner, Rough Trade commented “Rough Trade are proud and excited to partner with Orange Amps for all our UK in-store live events. Their independent heritage and five decades of craftsmanship are qualities we’re proud to celebrate with our extensive programme of events, featuring their iconic amps in our Bristol, Nottingham and East London backline spec for bands to enjoy. We look forward to celebrating their 50th Anniversary with them later in the year – here’s to another 50!

The three Rough Trade live stage areas are now equipped with an amplification selection that includes Rocker 32’s, 4 Strokes, OBC410’s and more. The Rocker 32 is probably the perfect, portable, all valve stereo amp combo for guitarists. It has the classic Orange mojo in abundance with a small stage footprint. The 4 Stroke is the amp for discerning and demanding modern bass players delivering powerful tones with a natural, rounded emphasis, combined with the classic OBC410 the two together produce a highly focused sound giving tons of great low end which allow the mids to shine through.

Previous Orange Ambassadors to have graced the Rough Trade stages include Slaves as well as Everything Everything and The Cribs. Upcoming in-store events include Jon Spencer, Connan Mockasin, John Grant and Bobby Gillespie.

To find out more about Orange Amps, its gear and ambassadors please go to

https://orangeamps.com/ . To find out more about Rough Trade, its stores and live gigs please go to https://www.roughtrade.com/regions

To celebrate its 50th Anniversary Orange Amplification is issuing a limited edition White Crush 20.

When they were launched in 2015, the classic analogue tones of the Crush Series of amps redefined the term for ‘practice amps’ by offering a genuine alternative to digital modeling. These acclaimed solid state amps are now found everywhere.

The compact and portable Crush 20 has an uncompromising approach to guitar tone that produces a sound far greater than its size suggests. The versatile, workhorse of an amp produces a spectrum of Oranges distinctive British tones, with its simple and intuitive controls. Small and lightweight, the powerful Crush 20 delivers a tube-like sound quality and performance at an affordable price.

For a limited time only the Crush 20 will be available finished in a pristine white basket weave vinyl topped with a commemorative Orange Amplification 50th Anniversary plate. It may look innocent, but appearances can be deceptive!