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In early 1969, we introduced cartoon comic strip advertising, which was very successful and after a short time, attracted a devoted following – many fans actually wrote to us with their own ideas for the cartoons. They had a tongue-in-cheek humour, and often exposed emerging situations in our business.
Cliff Cooper – Founder & CEO In the early years we used our name on all sorts of selected products which were music-industry related and which we believed there would be a demand for. We started with the Orange DJ Consoles. Then guitar and bass strings, which sold very well. The microphones came next: anti-feedback […]
Cliff Cooper – Founder & CEO Our amps were covered in orange, but I believed that we should also make claim to the fruit. The Orange tree was the first thing that came to mind, so the Orange World Tree was included in the design – its roots encircling the world. We came up with […]
Cliff Cooper – Founder & CEO Very soon, 8-track recording studios had become the new industry standard. I formed Amity Schroeder as an Orange affiliate company with Roger Jeffrey as chief designer. We started to build our own tape decks, starting with an 8-track. I invested a lot of money in Amity Schroeder, and soon […]
Being able to perform well on stage ensures longevity of record sales Cliff Cooper – Founder & CEO By forming the Orange Agency, my plan was to string together the other music-related activities we had already started. There were some vacant premises above the Orange Shop at 4 New Compton Street, so I acquired an […]
Publishing is the bank of the music business and songwriting is the lifeblood that sustains it. Cliff Cooper – Founder & CEO Orange’s publishing division started in late 1969. After reading a standard publishing contract from my lawyer, Nick Kanaar, I had a basic grasp of how publishing worked. Nick, who was and still is […]
Cliff Cooper – Founder & CEO Orange Records was launched when I realised that a lot of very talented musicians were coming to the Orange Studios to record demos, but were finding it difficult to secure a record deal. These musicians were making good music and had a professional attitude, yet they were being turned […]
A good manager is someone who knows when to say ‘no’, and really cares about the artists’ personal well-being. Cliff Cooper – Founder & CEO I’d heard about this massive talent in the North East called John Miles. I went to see him play live and his show was amazing, I just knew that he […]
Cliff Cooper – Founder & CEO We started to build the Orange Studio in the basement at 3 New Compton Street in the summer of 1968. I worked with Brian Hatt, a good friend of mine and an excellent studio technician. Brian Hatt was also a good producer and musician, and played in the band […]
Orange raises industry safety standards Cliff Cooper – Founder & CEO The AMII Association of Musical Instrument Industries [which no longer exists and is not to be confused with the MIA, Music Industry Association which is doing a great job for the music industry] was formed to promote music and musical product manufacturers in the […]