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Over 10,000 Tiny Terrors were sold in the very first year of production. It has become the guitarists’ ‘must have’ and a studio industry standard. Ade Emsley – Technical Director The concept of the Tiny Terror is an amp you can carry anywhere. You turn up to play at a gig and there are three […]
It was while we were designing the Retro 50 that we started taking transformers apart to see what made the good ones so effective. We wanted something that sounded like the original Pics Only Woden transformer.. Ade Emsley – Technical Director The original Pics Only Woden transformer was stick-wound – it didn’t have a bobbin, […]
Rocker 30 Combo- Twin Channel Valve Combo. Ade Emsley – Technical Director I always wanted to do a channel with just one knob on it. Just one control that I call the ‘natural channel’, which is a one stage clean channel combined with a three stage lead channel. So that began as the Rocker 30 […]
The Rockerverb came about because with the AD30 we continually received emails asking if we could incorporate an effects loop… Damon Waller – Former MD .. The short answer was ‘no’, because it would need a complete redesign and the character of the amplifier would change out of all recognition. So we designed the Rockerverb. […]
The Retro 50 and AD 50 amplifiers were the first to feature ‘Custom Shop’ on the front panel. Retro 50 Ade Emsley – Technical Director During 2001 – which was really the year of the AD140 – a number of people approached us asking if we could produce Custom Shop 30 watt and 50 watt […]
Cliff Cooper – Founder & CEO The Crush Guitar Package featured an entrance-level solid body electric guitar and the Orange Crush CR10 combo….then came the Crush Bass range, with a black speaker grille. Damon Waller – Former Managing Director It was really important to ensure that the Crush range should be seen to offer […]
Crush came along almost by accident back in 2000 Cliff Cooper – Founder & CEO We realised a lot of the smaller music shops were choosing not to stock Orange because they saw our products as being out of their league price-wise. At that time, we didn’t have an entrance level range of amplifiers, and […]
Damon Waller – Former Managing Director We made the AD30 head without reverb, the AD30R 2×12 combo with reverb, and the AD15 combo with a 10” or a 12” speaker [AD 15/10 and AD 15/12]. We then made a twin channel – the AD30HTC. It was great news for us when Jimmy Page chose the […]
The Custom Shop AD5 combo The AD5 was a much-lauded Custom Shop combo, which has since become sought after by collectors. Only 64 were ever made. In 2003, a PCB production version of the AD5 was launched and a third edition was introduced in 2008 Developing the Custom Shop AD 140 lead and bass amps […]
The OTR Denmark Street, London 1997: Noel Gallagher suggests changes to the Overdrive, which are then incorporated in the OTR Ade Emsley – Technical Director Noel Gallagher was using his Orange amp almost exclusively on the early Oasis albums and liked to run everything on 10. We talked through what he would like in order […]