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82

1968 – Orange’s Psychedelic Logo

Cliff Cooper, Founder and CEO explains: I remember the psychedelic lettering of the shop front logo taking forever to complete, but it was worth the wait. It truly reflected the Flower Power and Psychedelia era. John Lennon, Eric Clapton, Keith Richards, Brian Jones, Paul Kossoff, Marc Bolan, Gary Moore, Peter Green and many other famous […]

84

1966 – Working with Joe Meek

Cliff Cooper, Orange Amps Founder and CEO: Whilst I was in The Millionaires – a name which Joe Meek himself gave us – we had a top twenty hit record ‘Wishing Well’, which I wrote with my brother Ken, and Joe recorded and produced. Joe was a very special talent who – like Phil Spector […]

86

1968-1971 Evolution of Orange Sound

When Orange amplifiers and loudspeaker cabinets first appeared in late 1968, their striking colour and the picture-frame design of the amp sleeves and speaker cabinets marked a revolution in amplifier styling. What’s more, a completely new approach to musical instrument retailing began with the opening of the Orange Shop in London’s New Compton Street on […]

87

1966: In The Beginning

Cliff Cooper, Founder & CEO of Orange Amplification “ I named it the CTI Pixy Mk V…. there weren’t any earlier ones but I figured Mk V was a good starting point. ” In 1966 I built my original studio on the first floor of a commercial building I had rented in Amity Road, Stratford, […]

88

1974 – Rivals’ Dirty Tricks

Cliff Cooper – Founder & CEO When Stevie Wonder played his legendary Rainbow Theatre concert, he was using Orange gear – and so was Suzi Quatro, who did a great support slot for him. That night I discovered the lengths to which rival amplifier manufacturers would go in their attempts to discredit the reputation of […]

89

1970 – Orange Shop is a Runaway Success

Dennis Sinnott. Head of Orange Publishing, St. Louis, Missouri, USA I heard a lot about Orange in the early 1970s when I was Head of Copyright at EMI. The first impression for me was seeing this amazing 100 watt Orange amplifier, which was selling in the Orange shop for an unbelievably low price – I […]