1970 – Orange Shop is a Runaway Success

Dennis Sinnott. Head of Orange Publishing, St. Louis, Missouri, USA

I heard a lot about Orange in the early 1970s when I was Head of Copyright at EMI. The first impression for me was seeing this amazing 100 watt Orange amplifier, which was selling in the Orange shop for an unbelievably low price – I think it was about £35. And all the kids were going crazy… they were lining up the whole length of New Compton Street. I remember walking along Charing Cross Road and seeing this psychedelic shop, and its front was this really bright orange colour. I was just fascinated and I thought to myself “God, this is all so new and different…” I also remember seeing this young guy there, who I later found out was Cliff Cooper.”