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22

1970 – Launching Orange Hire

Orange Hire was created to provide the PA and backline for larger venues and the big outdoor summer festivals such as Reading and the Isle of Wight. The fleet of Mercedes 405D vans were converted into state-of-the-art hire vehicles. They were radio-equipped and had full amp repair facilities fitted. Colin Norfield and Alan Radcliffe were […]

24

1968 – Projecting the Orange Sound

In December 1968, Mick Dines [pictured] joined the company as a salesman in the Orange Shop. He immediately became involved in the design of the Orange cabinets. As a young bass guitarist he understood how equipment could be so easily mistreated on the road. His first priority was to make Orange cabinets the most solid […]

25

A Dream Project: Orange HQ

We were recently contacted by interior designer Evelyn May Knight who wanted to share the final project she did before receiving her degree, her dream client & concept: Orange HQ. Despite not personally being a musician, Evelyn was still captured by the bold aesthetic of Orange when first seeing one played on stage, and after […]

26

The sun never sets on Orange


I opened the Orange shop in September 1968 and designed a crest with each part symbolising the values and ethos of what I wanted the company to represent. Above the crest I put the new company’s name “Orange” in stylised writing. I’ve always dreamt big so under the crest I placed the words “Voice Of The World”. I’m so proud that after nearly 53 years, what was once a wild ambition has now been realised and represents what Orange has become.

Orange continues to surpass my most ambitious dreams. Reaching out around the world to over 120 countries, it’s true that ‘The sun never sets on Orange’ and it always fills me with great comfort to know that at any one time there will always be someone, somewhere enjoying the warmth provided by the classic sound of an Orange amplifier. This new emblem will accompany the crest and logo in identifying the high quality products and caring support we strive to provide worldwide. The Orange O acts like the sun, shining its light and warmth over the globe and I hope it will continue to do so, “always”.

Cliff Cooper
Founder and CEO

27

Orange Voice Box

The Orange Voice Box developed by Orange in the mid 70’s and from memory the first batch of prototypes were branded Orange. However, at that time we had released the JImmy Bean amps with the 70’s denim and leather appearance, so we decided to market the Voice Box under the brand name of Jimmy Bean. The Voice Box emerged on recordings of […]

29

The Orange Amps Forum (is coming to an end)

The Orange Forum is finally closing its doors. It had a great run, more than 15 years actually. We’re locking the forum and will leave it online indefinitely as a knowledge source/brain dump. Here’s a message from forum moderator, Billy Claire: “This is the last topic on the Orange forum. For the last few months […]

30

1970 – The Orange Beach Buggy

Cliff Cooper – Founder & CEO I’ve always considered eye-catching cars to be a very good and engaging way to promote and advertise your brand. The Orange Beach Buggy soon became a well known sight around London. Beach buggies were very much the ‘in thing” in London around 1970. The idea originated in America, where […]