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Ever since he founded Orange back in 1968, Cliff Cooper has always believed that no other company could have cared more than us about innovation in guitar valve amplifier design and sound technology. However, it’s not just about design, it’s about how the sound is perceived – something that Cliff has always thought of as […]
Slash’s Rhythm Guitarist Frank Sidoris Becomes Orange Amplification Ambassador.
Taking it back to the swinging sixties for a little walk down memory lane.
Check out the interview our Marketing Director Charlie Cooper did with The Guitar Channel: “It was during 42 Gear Street that I had the pleasure to meet Charlie Cooper, son of Clifford Cooper, the founder in 1968 of the legendary British amp brand Orange Amps (orangeamps.com). A great opportunity to learn more about this iconic manufacturer that supplies Jimmy Page, for […]
From the humble beginnings in London during the swinging sixties, Orange amps have grown into an international guitar amplifier company, catering for the likes of Led Zeppelin, Fleetwood Mac, Slipknot, Iron Maiden, Rush and more. Orange was founded in 1968 by Cliff Cooper who to this day is the head of the company, but before […]
Cliff Cooper recalls the early years when his company changed the style of music retailing: Orange enthusiasts worldwide will probably recognise the Orange World Tree logo. It was first used in 1969 on our record label and crest and then on the cover of our 1973 catalogue, and I think it is an image which […]
Orange Hire was created to provide the PA and backline for larger venues and the big outdoor summer festivals such as Reading and the Isle of Wight. The fleet of Mercedes 405D vans were converted into state-of-the-art hire vehicles. They were radio-equipped and had full amp repair facilities fitted. Colin Norfield and Alan Radcliffe were […]
I opened the Orange shop in September 1968 and designed a crest with each part symbolising the values and ethos of what I wanted the company to represent. Above the crest I put the new company’s name “Orange” in stylised writing. I’ve always dreamt big so under the crest I placed the words “Voice Of The World”. I’m so proud that after nearly 53 years, what was once a wild ambition has now been realised and represents what Orange has become.
Orange continues to surpass my most ambitious dreams. Reaching out around the world to over 120 countries, it’s true that ‘The sun never sets on Orange’ and it always fills me with great comfort to know that at any one time there will always be someone, somewhere enjoying the warmth provided by the classic sound of an Orange amplifier. This new emblem will accompany the crest and logo in identifying the high quality products and caring support we strive to provide worldwide. The Orange O acts like the sun, shining its light and warmth over the globe and I hope it will continue to do so, “always”.
Cliff Cooper
Founder and CEO
Cliff Cooper – Founder & CEO I’ve always considered eye-catching cars to be a very good and engaging way to promote and advertise your brand. The Orange Beach Buggy soon became a well known sight around London. Beach buggies were very much the ‘in thing” in London around 1970. The idea originated in America, where […]
Martin Celmins – Author of The Book of Orange Looking back through the pages of The Book of Orange and Building the Brand, and recalling the many hours of interviews with Cliff Cooper that have provided that book’s structure as well as the detail, there is one main theme running through the company’s journey which […]