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NEW GEAR: Glenn Hughes Signature Crush Bass 50
Introducing a new amp in deep purple
Hinatch 4 Stroke (Japan only)
Hinatch discusses his 4 Stroke signature.
The Struts – Sixty Sixty Sounds in store performance with Marvin Magazine
The Struts in store performance at Sixty Sixty Sounds in Denmark Street, courtesy of Marvin Magazine. Fuelled by Orange, of course..
Bass Butler – Ade & Morgan Nicholls
Orange Technical Director Ade Emsley chats with his mate and inspiration for the Bass Butler, Morgan Nicholls, who is best known for performing with Muse, Gorillaz, The Streets and Lily Allen.
The sun never sets on Orange
I opened the Orange shop in September 1968 and designed a crest with each part symbolising the values and ethos of what I wanted the company to represent. Above the crest I put the new company’s name “Orange” in stylised writing. I’ve always dreamt big so under the crest I placed the words “Voice Of The World”. I’m so proud that after nearly 53 years, what was once a wild ambition has now been realised and represents what Orange has become.
Orange continues to surpass my most ambitious dreams. Reaching out around the world to over 120 countries, it’s true that ‘The sun never sets on Orange’ and it always fills me with great comfort to know that at any one time there will always be someone, somewhere enjoying the warmth provided by the classic sound of an Orange amplifier. This new emblem will accompany the crest and logo in identifying the high quality products and caring support we strive to provide worldwide. The Orange O acts like the sun, shining its light and warmth over the globe and I hope it will continue to do so, “always”.
Cliff Cooper
Founder and CEO
Orange Voice Box
The Orange Voice Box developed by Orange in the mid 70’s and from memory the first batch of prototypes were branded Orange. However, at that time we had released the JImmy Bean amps with the 70’s denim and leather appearance, so we decided to market the Voice Box under the brand name of Jimmy Bean. The Voice Box emerged on recordings of […]