The Orange Comic Strips (1969)

Launched in 1969, Orange’s cheeky comic-strip adverts quickly built a loyal following and showcased the brand’s irreverent take on the music industry.

In early 1969, Orange introduced cartoon comic strip advertising, which was very successful and quickly attracted a devoted following, to the extent that many fans actually wrote to us with their own ideas for the cartoons! The strips had a tongue-in-cheek humour, and often exposed emerging situations in our business.