The Launch of Orange Records (1969)

Founded to support unsigned talent, Orange Records released early singles from John Miles and others, with UK distribution via Pye Records.

Cliff Cooper, Founder & CEO, looks back: “Orange Records came about after I noticed how many talented musicians were coming through Orange Studios to record demos, only to be turned down by labels. These artists had the sound and the right attitude, but couldn’t get a foot in the door. After hearing this story again and again, I decided to launch a label that could give them a proper shot.

“We struck a pressing and distribution deal with Pye Records for the UK and quickly followed it up with licensing agreements around the world. We designed the label using our Voice of the World logo and released records in a full-colour sleeve that stood out. A few years later, as Flower Power faded, we updated the design to a black label with gold lettering for a more grown-up look.”

First Releases and Early Artists

“The first release came on 7 November 1969: I Want To Live by John Miles, then fronting a band called The Influence. It didn’t crack the top ten, but it sold well and helped launch John’s career. We also released a single from Contrast — a duo featuring Roger and Christine Jeffrey — with their version of Hey, That’s No Way to Say Goodbye.”

Building a Reputation

“To get airplay, we hired pluggers, and I became one myself. I quickly learned how tough music promotion could be, but I also built some great relationships and learnt how the industry worked from the inside. It was a steep learning curve, and expensive too, but worth it.

“Most of our records sold well and got strong reviews in the music press. The label quickly earned respect, and even now, we still get regular requests to reissue those early releases. Emperor Rosko, the legendary DJ, still calls me up asking when we’re going to bring back the full Orange Records catalogue. One day, I just might!”