Product Placement on German National TV (1970)

Orange amps featured on Germany’s Beat-Club TV show in the 1970s, driving sales and leading to the creation of Orange GMBH.

Cliff Cooper, Founder & CEO of Orange, looks back: “After we set up Orange Hire in 1969, we supplied Orange equipment to a lot of English and American bands when they toured Germany and the rest of Europe with major German promoters Lippmann and Rau.

“People working in the German music business soon began to notice these orange-coloured amplifiers on stage. Then, out of the blue, I got a phone call from Mike Leckebusch, producer of the Beat-Club television show, which was broadcast nationwide from Bremen. Mike asked whether we would provide Orange backline equipment for his show, and I was only too pleased to oblige.”

Beat-Club Breakthrough

“This was an important development for Orange. Although bands appearing on Beat-Club had the option to use their own equipment in the studio, most of them, fortunately for us,  chose Orange. Many of them went on to place orders soon after.

“Beat-Club gave Orange valuable television exposure throughout Germany, and orders began to flow in. As a result, we decided to form a German subsidiary, Orange GMBH.”