Orange Amplification have taken advantage of the latest HTML5 technology to redesign their official website. It is now responsive, allowing it to feature sharper high resolution images and display information in a dynamic and interactive format. They also took the opportunity to add a number of new features, such as adding details of artists who use the amps to the Product Pages, improving the News Area layout and a revamped Artist Area.
The use of the Responsive Layout combined with a Retina Ready design means that the visual experience of the Orange website is now more akin to that of a top class magazine only in a web format. The site translates seamlessly from desktop to mobile device with out any loss of resolution. Add that to the use of 100% Flash free, it means the new Orange Website adapts to how users view the website giving them a consistent, beautiful experience they can use across their devices.
The Product pages are now more informative, displaying full product details alongside displays of artists who use the specific amplifiers. Guitarists everywhere will find it even easier to emulate the gear of their favourite artists. They can also catch up on the latest in product and artist news with the improved easy to navigate News Area. The Artist Area has also been overhauled and again it will be easy to find out which artist uses which product.