Signature Brew x Orange: A Partnership for Artists
At Orange, we’ve always believed that music doesn’t start on the big stages. It starts in small rooms, packed venues, late nights, and long drives. It starts with artists who are willing to put everything into getting out there.
Right now, that’s getting harder.
That’s why we’ve partnered with Signature Brew and the Featured Artists Coalition (FAC) to create something simple, tangible, and genuinely useful.
Backstage IPA isn’t just a collaboration. It’s a way to put real support back into the grassroots music ecosystem, one pint at a time.
The Signature Brew Partnership
We’ve been part of the same world for decades: rehearsal rooms, venues, festivals, backstage conversations.
Signature Brew have built their brand around music culture, supporting artists and venues in a way that feels authentic.
Bringing Orange and Signature Brew together was about doing something that fits naturally into that world.
Backstage IPA is brewed for the places where music actually happens:
Independent venues,
Grassroots stages,
Festival bars,
Late nights that turn into early mornings.
Supporting Artists Through the FAC
The Featured Artists Coalition exists to protect and support artists, especially when the industry isn’t working in their favour.
Right now, touring is under serious pressure:
- Rising costs
- Reduced margins
- Increased risk for emerging artists
Through this partnership, every pint of Backstage IPA sold contributes directly to the FAC’s UK Artist Touring fund (UKAT), helping artists bridge the funding gap and get out on the road.
Because if artists can’t tour:
- Venues suffer
- Crews lose work
- Audiences lose connection
- The whole music ecosystem suffers
From the Experts: Why This Matters
"By partnering with Signature Brew and the FAC, we hope to create tangible help for artists. If we can help just one more artist make touring viable, I'll raise a pint to that.”
Sarah Yule, Managing Director Orange Amps
We want to do more than raise awareness, we want to take action.
Where to Find Backstage IPA
Backstage IPA is pouring now across a growing network of independent music venues across the UK.
It’s available now on draught in independent music venues across the UK, including:
Birkenhead
- Molly’s Chambers
- Northern Power House
Leeds
- Morley Live
London
- Fabwick
- Strongroom
- Hackney Church
- Wombats
- Blue Monk
- The Fighting Cocks Kingston
Manchester
- New Century Hall
Wallasey
- Wellington Music Venue
Wolverhampton
- Dive
York
- Fulford Arms
- Artful Dodger
+ More will also be joining the list over the coming months. We encourage you to let your local favourite venue know how they can support the cause too!
A Shared Responsibility
This collaboration is just one piece of a bigger picture.
We’re also:
- Supporting venues directly through discounted equipment and other supporting initiatives
- Continuing our artist-focused social programmes like “Spotlight”
- Planning to continue working with partners who we feel genuinely care about music culture
- Being vocal about the needs of our shared music culture and ecosystem, that we care so deeply about
Frequently Asked Questions
How does Backstage IPA support artists?
Every pint or can sold contributes to the FAC’s UK Artist Touring fund, helping artists afford to tour.
Where can I buy Backstage IPA?
It’s available in selected independent venues across the UK and via the Signature Brew website.
Why is Orange involved in this partnership?
Because live music is the foundation of what we do, and it needs support right now!