A Pint with Purpose: Orange x Signature Brew x FAC

A Pint with Purpose: Orange x Signature Brew x FAC

There’s a lot of noise out there about “supporting music.” This isn’t that. This is something you can actually hold in your hand.

We’ve teamed up with Signature Brew and the Featured Artists Coalition to launch Backstage IPA, a beer built for music venues, poured where it matters, and designed to put real support back into the hands of artists. The profit from every drop sold will fund touring through the FAC’s UK Artist Touring Fund (UKAT) initiative, tackling the very real cost pressures that are making it harder than ever for artists to stay on the road.

Because without touring, there is no scene. And without the scene, none of what we love exists.

 

The Brew: Signature Brew x Orange

This one starts where most good things do, shared values and a proper love of music.

Signature Brew has been backing live music culture from day one. We’ve been amplifying it. So bringing the two together felt less like a “collab” and more like something that should have happened a long time ago.

Backstage IPA is exactly what it sounds like: bold, punchy, and built for the environment it lives in. Think passionfruit, orange citrus, a bit of bite, and plenty of character. The kind of pint that belongs in a packed venue of music lovers.

Drink for a Cause: How This Supports Artists

Let’s not dress it up, touring has become incredibly tough.

Costs are up. Margins are thin. For a lot of artists, getting out on the road simply isn’t viable anymore. That’s where the Featured Artists Coalition (FAC) comes in, and why this partnership exists in the first place.

Every pint of Backstage IPA contributes directly to the UK Artist Touring fund (UKAT), helping artists cover the gap and keep live music alive where it matters most.

As part of the launch, venues across the UK are pouring the beer, and artists themselves are backing the message. It all builds towards one simple idea:

If we can help even one more artist get out there and play, it’s worth it.

From the Experts: Why This Matters

“By partnering with Signature Brew and the FAC, we hope to create a tangible help for artists. If we can help just one more artist make touring viable, I'll raise a pint to that.”
- Sarah Yule, Managing Director, Orange Amps

Where to Find It

Backstage IPA is pouring now in independent venues across the UK, exactly where it should be.

It’s available now on draught in independent music venues across the UK, including:

Birkenhead

  • Molly’s Chambers
  • Northern Power House

Leeds

  • Morley Live

London

  • Fabwick
  • Strongroom
  • Hackney Church
  • Wombats 
  • Blue Monk 
  • The Fighting Cocks Kingston

Manchester

  • New Century Hall

Wallasey

  • Wellington Music Venue

Wolverhampton

  • Dive

York

  • Fulford Arms
  • Artful Dodger

+ More will also be joining the list over the coming months. We encourage you to let your local favourite venue know how they can support the cause too!

Expect to see it popping up at festivals, grassroots spaces, and the kinds of places where music actually happens. Not curated. Not manufactured. Real.

Want to see how this partnership goes deeper?

Explore the full story behind the collaboration, the artists it supports, and how you can get involved.


 Visit the Orange x Signature Brew Partnership Page

 

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