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Of all the genres of music, country is exceptional.

Formed by a continent of migrants, country music is a concoction of hardships and woes interlaced with the music and culture from across the globe. Its predecessor, Roots, spawned a vast array of musical styles that have since split and reconnected many times over.

Claudia Hoyser
Claudia Hoyser plays Orange Rocker 15

It’s music built on experimentation and where one in a million chance happenings seem to occur on a frequent basis. Swerving the direction into new unexplored areas, just as the pioneers had done way back when.

From Cash to Stretches

Although there were many country greats before Johnny Cash, the Rockabilly sound of the 50s, driven by amplified guitars, was a defining moment in the evolution of country music. Luther Perkins, ‘the original man behind the man in black’ paid a huge part in that with his signature ‘boom-chicka-boom’ sound which defined the genre.

It is said that Perkins’ style of playing came by chance when defective equipment left him little choice but to dampen his strings with his palm. Consider the classic locomotive stomp from the hit song ‘Fulsom Prison Blues’. To pull that off requires skill and equipment capable of bringing out those tonal nuances.

A Modern Twist on an Old Faithful

The Orange TremLord 30 was designed with careful consideration to players needs, offering a compact 30-watt all-valve combo that replicates the golden age of Country tone. It’s a sweet sounding amp with an Orange twist, featuring those classic EL84 tubes that add a little British character to the mids.

Orange TremLord 30 Amplifer

What makes this amp unique is the custom made Lavoce 1×12” speaker providing a smoother top end along with more headroom before the amp starts breaking up. It’s the perfect match for players looking for responsiveness; faithfully replicating the subtlety and spacious voicing of that golden age.

Eloquent clean tones can be ceremoniously battered by a crashy, splashy beast of a tube driven two-spring reverb tank that oozes with vintage class. If you want to add in delays or compression for a truly authentic sound, the low impedance 12AT7 tube driven FX loop gives you flexibility without sacrificing on tone. Even at lower volumes, Tremlord 30 is designed to be switched all the way to 1-Watt, ideal for even the most intimate spaces.

The Bakersfield Sound

Speaking of intimate spaces, it was Mearle Haggard experience of watching Jonny Cash perform at San Quentin State Prison in 1959 that lead him to pursue his calling in country music. As far as country players go, Haggard is what Joe Strummer was to Punk Rock; he provided a stark contrast to heavily producer controlled music that choked the mainstream airwaves.

The music was called the Bakersfield sound and its reverberations have cut deep into the music of America, influencing the artists like the Grateful Dead, Credence Clearwater Revival and The Flying Burrito Brothers. These artists, in turn, influenced the Southern Rock movement, and at its peak in the 70s, guitarists began to turn to the grunt of an all-tube British amplifier.

Orange AD30 All-Valve Amplifier

Our flagship Orange AD30 is an ideal midpoint between the classic country tone and that synonymous British sound that harks back to the heyday of the all-valve amplifier. Its balanced and natural compression is the perfect all-rounder amp for country picking. If you need more heat, the second channel gives you more attack while still emphasising the bottom end for a full-bodied tone.

A Divided Country

On one side of the ravine, a glassy formation looms ominously; its meteoric rise is a paragon of success and excess. Below, overshadowed by the enormity of its neighbour, a gritty cliff edge juts out over the ravine.

And there’s no way better to explain it, mainstream traditional and pop country guitarists usually opt for the open and glassy chimes of an amplifier with those iconic American 6V6 tubes. It’s a path well trodden.

Artists like Tim Montana and The Shrednecks aren’t just pushing the envelope of sound, they’re pioneering a new wave of southern rock that’s like a sonic punch in the face. The bastard love child of ZZ Top where smashing out riffs like Thor’s hammer on the Rockies is just another day in the trailer park. Their weapon of choice is the Rockerverb MKiii.

“Orange amps give me the versatility to go from the cleanest, warmest, country sounds to the melt your face, Shredneck shakedown, in the click of a switch! These amps are built for the road and built for life” – Tim Montana

This boozed-up, steroid-fuelled monster is no roadhouse frequenter. It’s built for a hardcore workout on the road with a feast of total delights that range from chimey cleans and iconic gain tones of a classic British crunch right through to a fistfight with Satan himself.

But others choose to expand the frontiers.

Looking Back to Go Forward

Not so long ago the general public could distinguish the difference between that classic American tone and the British sound. While they are fundamentally different, the lines have become blurred. That’s when the magic happens.

Claudia Hoyser – What Kinda Man

Take modern country artist Claudia Hoyser, her amp of choice is the Rocker 15. It’s an amp that is perfectly voiced to bring out the natural sound of the instrument, the perfect accompaniment for Hoyser’s sultry vocal styling. Sensitive to the touch of dynamics and oozing with valve warmth the Rocker 15 begs one question.

How long before others walk the line?

To purchase tickets for Cambridge Folk Festival, visit their website here: www.cambridgefolkfestival.co.uk 

FESTIVAL DATES: 1ST – 4TH AUGUST 2019

As if summer wasn’t great enough as it is with longer days and being able to leave your house without a coat and brolly, summer is also peak-time festival season which means swapping office-time for field- and fun-time on a very regular basis. We’ve already had our fair share of fun this season with Desertfest, Download and Black Deer – to name a few, and now it’s time for us to get at it, yet again.

In a couple of weeks, we’ll be dusting off our cowboy boots as we head to Cambridge Folk Festival for a long weekend 1st to the 4th of August. The festival, which was first held in 1965, is one of the longest standing folk festivals in the world, which despite of it’s name, hosts an eclectic variety of artists and performers ranging much wider than just folk.

As we all know, festivals can be a somewhat daunting experience with a bunch of incredible artists playing, and manoeuvring oneself through the lineup deciding who to watch when is a difficult task. That’s why, we’ve decided to share our top four at this year’s festival – these can’t be missed;

Jack Broadbent

Jack Broadbent first became a household name, or sort of, when a video of him busking in Amsterdam went viral on Youtube. Equipped with a hip flask for slide and whiskey infused vocals, Broadbent have been bringing dirty blues to the younger generations for quite some time now, playing festivals such as Montreux Jazz Festival as well as smaller venues such as London’s Jazz Café. Personally I have yet to catch him live, but based on reviews and life footage I feel like it’s safe to say he’s a must-see at this years festivities.

Ben Caplan

I first saw Ben Caplan in January 2016 playing London’s Hoxton Square Bar & Kitchen, deciding there and then that he would be the musical highlight of 2016 – which he definitely was. He has somehow got this ageless thing to him here he plays and sings with such tenderness and charisma that you at times wonder if he might be from another era – until you realise that he’s actually just some early 30s 21st century guy which is just way better than all of us combined.

Graham Nash

This one is a no brainer, surely you don’t expect us to get into why you should catch Graham Nash at the festival…? Well, if so, how about his astonishing tenor voice and contributions to ‘Crosby, Stills & Nash’ or his ‘Rock and Roll Hall of Fame’ induction? If that doesn’t get ya – he’s also got four honorary doctorates, meaning he’s not just a better musician in us, but a better human being all in all – might as well go bask in the ambience.

Lucinda Williams

This list wouldn’t be complete without Lucinda Williams, the country and blues artist who had to wait nearly two decades for commercial success after releasing her debut album. Mixing elements of country with rock, americana and blues, Lucinda’s honest lyrics have helped her maintain an authenticity that is rare to see in this day and age, making her a must see at this year’s festival.

I’m Tim Montana and I play for Tim Montana, and that guys an asshole!

First time i saw Orange amps, I was driving through Montana and I started to fall asleep and there was one f*cking was right in front of me in the road and I swerved – overturned the vehicle – and the thing just stayed there like it was sent from the heavens… and so I cranked it up, and the rest is history. It’s f*cking gorgeous.

Country music to me is a hot dude in yoga pants sitting on the stage playing the tracks. But, what Country Music used it be is what I’m all about. It’s speaking your mind, truth… it’s that in-between.. you know, the woods and rock and roll. It’s Country boys speaking their mind, and the country boys I know love to party.

So we got our first Orange Amps, probably 3 years ago, and we’re doing 100 dates a year out there… driving ourselves but we’re hammering the sh*t out of these things on stage, in the trailer – I mean, we take a lot of wild roads, we hit a lot of guard-rails and deer… we just keep blasting but these amps… they’re built to last, they’re built tough and we treat them accordingly. We’re not being you know… I used to have different amps I bring out and you’d wanna treat them like vintage gear, like ‘oh careful, you’re gonna break the tubes!’ but these [Orange] things… we use them constantly, every night out there. Between the Crush amp, which is a solid-state amp – which people used to be like ‘oh you gotta have tubes’ – but that Crush is perfect for clubs. The Rockerverb 100 is amazing for some of the stadiums and outdoor events that we do and they have all of our bases covered and they’re built for guys that want to beat the sh*t out of these amps and have them work every night.

So Orange – obviously they’re a British Amp company, but they sure make some American and Country Rock and Roll sound real f*cking good. And the clean channel, the dirty channel, we can go from ZZ Top to a Waylon Jennings thing in no time and they’re just versatile. They have everything that I need and the Brits got something right. The Brits may have lost the war but they won the amp battle and that’s why Orange is the voice of Country Music.

Since 2016 Orange Amplifiers has had an artist relations office in Nashville, TN. Nashville is known for much more than Country music these days. As the result of a migration from LA, NY and points all over the US (and beyond) by artists like Jack White, Black Keys, and many others, a very thriving local Indie scene has exploded here. Consequently, we see artists of every stripe here in the Nashville Showroom.

In a given month we may have visits from the guys from Catfish and the Bottle Men, Mothership, Tyler Bryant and the Shakedown, Lilly Winwood, Velvet Starlings, Skeleton Krew, Marcus King or Smashing Pumpkins.

Having said all this, we do get our share of straight Country Music artists as well. It’s just sometimes tough to draw the distinction between who is Country, Rock or Americana these days. How does one define a brilliant guitarist like longtime Orange Ambassador Marcus King or Zakk Brown?

Marcus King with Orange’s Nashville Artist Rep, Pat Foley

Just recently we had a major video shoot take place in the showroom and in the parking lot just outside. It was a full-on roundup of bikers, hot rods, beer, barbeque and loud music. Billy F Gibbons and Orange Ambassador Tim Montana teamed up on the video for their project called the Whisker Brothers. The theme was a celebration of summer days and nights and particularly the joys of a major barbeque cookout and party. Rather unusual and very country.

BBQ and Cars…yeah, that seems about right for a Tim Montana/ZZ Top video shoot

Our regular visitors run the gamut from country session players like Pat Buchanan and Buddy Woodward looking to borrow something special for a session, rockin country bands like The Cadillac 3 or members of Luke Combs Band, full on Rock bands like The Gene Simmonds Band or mega guitarist Orianthi as well as Country singers like Margot Price or Raelyn Nelson. We also regularly provide amps or pedals to some legendary Nashville studios like RCA Studio B, Omni Sound or Ocean Way. Just this week we provided two AD30 amps and  multiple cabs to new Orange Ambassador Adam Lester for the Peter Frampton Tour which should be amazing judging by the rehearsals.

One of the artists we are featuring for Voice of Country Month is a great new Country artist from Rochester, NY named Claudia Hoyser. Claudia and her producer, Tony Gross paid us a visit a while back while in town for the Country Radio Seminar. Claudia loved the Rocker 15 and Tony was enthralled with the Acoustic pre-amp which he has integrated into both their recording and performance rigs.

New Orange Ambassador Claudia Hoyser

We get it all here in Nashville. If you happen to be on the road and passing through Nashville feel free to give us a call and perhaps drop in for a visit.

Orange Amps Nashville: 1310 Clinton Street, Suite 105, Nashville, Tennessee, 37203

Accounting/Office Manager

We are looking for a key individual to join our team in the role of Accounting/Office Manager.

The position is Monday – Friday 9:00 AM -5:00 PM. No weekends or major holidays. We offer several benefits including vacation/sick time, employer paid health, dental, and vision. All job references will be verified prior to employment offer. Company is located in Norcross, GA by Jimmy Carter and 85. Local applicants only please.

Summary of Position:

This multi-faceted, hands-on position is centered on providing operational and accounting leadership for the company at its Atlanta location and reporting into its Head Quarters based in the UK.

This person will be responsible for providing company leadership, along with supporting all aspects of its accounting function, and some HR duties.

Essential Skills and Qualifications:

Candidate must have 5+ years’ experience as a full charge bookkeeper or accountant with a demonstrable track record of increasing job responsibility and career advancement

Formal education or training in accounting practices and methods

Proficiency in SAP Business One Enterprise software strongly desired

Must be adept at negotiation and problem resolution; strong people skills are essential.

Key attributes:

Attention to detail, confidentiality, thoroughness, and professionalism

The successful candidate must:-

Exhibit leadership, mentoring and a positive attitude to other staff members and external partners to maintain company culture and achieve financial success

Candidates should include salary requirements with cover letter to: [email protected]

Experience:

Accounting/Bookkeeping: 5 years (Required)
Office Management: 3 years (Required)
Human Resource support: 3 years (Preferred)
SAP Business One: 2 years (Preferred)

Education:

4 year college/university (accredited) BS or BA (Required)
Work authorization: United States (Required)

Fresh out of last month’s Black Deer Festival and we are in full country mode! July is our ‘Voice of Country’, and below you’ll find four great country artists we are proud to be working with.

Blackberry Smoke, Richard Turner

OBC810 8×10
Terror Bass


Blackberry Smoke is probably one of the hardest working bands around as they spend the majority of their time on the road relentlessly touring. Bassist Richard turner is an avid Orange artist, who first got turned onto the amps after seeing Black Sabbath using them back in the day when the amps were pretty hard to come across in the US. Years later, Blackberry Smoke was asked to play Orange’s 40th anniversary party at NAMM, where Richard played through a full Orange backline. Needless to say, he took a liking to it, and took it home.

The Cadillac Three, Kelby Ray

Crush Bass 100
OB1-300
PPC412 4×12
AD200 MK3 Head
OBC810 8×10
AD30HTC Head

Kelby Ray of The Cadillac Three is yet another country artist who’s taken a shine on our brightly coloured amps, and uses them both for his bass and lap steel. When looking for amps, Kelby wants something that’s easy to use and not a big fuss with buttons and knobs, so when he first played Orange at a Nashville festival he was sold; “I plugged into it and it was so easy to use – not a lot of knobs and it just sounded great. I want something that’s going to work, not too much hustle and fuss and something that’s just Rock N’ Roll. Orange is all those things, so that’s why I’ve always gravitated towards them, they’re something I’ve always loved to play.”

Raelyn Nelson Band, Raelyn Nelson

Rocker 15

Raelyn Nelson have been singing for as long as she can remember, and was raised on a diet of gospel and country, before eventually being gifted a guitar by her granddad in her teens. Her granddad happens to be legendary country musician Willie Nelson, so needless to say, music runs in the family. With her band Raelyn Nelson Band, Raelyn pairs a Rocker 15 with her ukulele.

Bob Weir

Rocker 15

Guitarist Bob Weir (Formerly of Grateful Dead) was also mentioned in our “Voice of Clean” article, but is well worth a mention in this month’s Voice of Country too as he was in the man behind a lot of Grateful Dead’s country songs, as well as having built a solid name for himself in country with his solo career, and has this to say about his Rocker 15: “A fun, really flexible little amp for low-volume situations, like playin’ electric along with acoustic instruments….”

Once upon a time, when guitars amplifiers needed batteries to operate…

For most of us today, the concept of life without guitar amplifiers seems like ancient folklore. In reality, there are people alive today that lived through the invention of the guitar amp. Long before Les Paul created the electric guitar, a world existed where, if you wanted to hear sound amplified, you would go to a movie theatre or public address to hear sound through large and expensive sound systems. It wasn’t until 1927 (according to Wikipedia) that the portable PA and Speakers became available for musicians.

It’s all in the tone
It wasn’t until the 1930’s that amps had an acceptable form of volume and tone control. Some of these early invention had deadly voltage issues and while I haven’t found any stories about musicians getting killed by their amplifiers, you can sense the poetic irony in the thought alone.
By the 1950’s the kinks seemed to be getting worked out and vibrato and reverb became a standard.

The truth gets distorted
Distortion was the tone that seemed to change the game for the popularity of the electric guitar. In the 1950s guitarists like Chuck Berry began experimenting with the distortion. Once Dick Dale worked with Fender to help design the first 100 watt amplifier, the door opened to the world of amplification that came to the forefront of music in the 1960s.
With pioneering musicians like Jimmy Hendrix and Dave Davies of The Kinks, the leash was taken off and the way amplifiers were being used in the process of creating effects and distortions created an extra sense of purpose to the amplifier.

Cover your frequencies
As would be expected, competition between amp manufactures pushed the purpose of the amplifier to suit the needs for an increasingly electrified world. The needs of electric piano, bass guitars, synthesizers and organs, made the expansion of frequency and tonal range inevitable.
In came the subwoofers!


Tube, Solid State, Current State
As specifications changed and got more focused, amplifiers were offered in different configurations. Amplifiers made use of vacuum tubes or solid state transistors, sometimes both. Really, it was and is all about the desired tone. Each type of semi-conductor, be it tube or transistor, have a their own vibes. A guitarist like Jimmy Page of Led Zeppelin might want one tone, while Bob Weir of The Grateful Dead will want another. In addition to that, the amplifiers became optional to have separate then the speaker cabinet, allowing the musicians to pair the amplifiers they like the best with their favorite speaker cabinet. Fortunately, for musicians from the beginner guitarist to Geddy Lee of Rush, the options are expansive, with a high range of options in everything from tone and look, to weight and price.


Looking into the future
While the trends are looking like amplifiers are getting lighter and smaller and packing the same, if not better punch than ever before, there is a creative element to the music experience that will keep the amplifier as an important part of the musical experience. As a musician, I can attest that people pay attention to the look of gear as much as they do to the sound. The classic look of a well designed guitar or bass amp will never go out of style. If anything, the popularity of amplifiers like Orange Amps, shows just how much a musician takes pride in having gear that stand out both visually and audibly. If I had to predict the future, something that I foresee, or maybe would just like to see, is the increase of modular capabilities built into amplifiers. Imagine Jimi Hendrix holding his guitar up to his amp and getting a distorted arpeggiator effect!!

Contributor Adam Chase is the CEO of InstrumentFind.com and a professional touring musician that has performed with everyone from Santana, Aersosmith and Crosby Stills & Nash to Fred Wesley, Clyde Stubblefield and George Porter Jr. 
Adam is also a managing partner at Chase Family Music, a company that books and manages bands and puts on events and concerts around the country with an expansive knowledge of the music industry.

Follow Adam on:
https://instrumentfind.com
https://chasefamilymusic.com
Twitter at 
@adamchasemusic1
Facebook at
@therealadamchase
Instagram at
@adamchasemusic

The first time I saw an Orange amp was a picture of Jimmy Page. And the first time I played on was in Nashville when I tried a Rockerverb. I’ve been playing one ever since.

The thing that attracted me to playing an Orange amp was that I’m always looking for a great clean tone. I rely on a certain pedal for my drive. When I plugged it into a Rockerverb MKIII I realized I could sustain it forever. I also love the attenuator.

I drive the volume pretty hard and I use the attenuator to control my actual level. I have an Overdrive called the TB Drive made by a friend in Germany and that’s my drive tone, always. It’s two channels of Overdrive so I’m always on the clean channel of the Rockerverb and controlling the filth with the volume knob on my guitar. I like to use the volume control on my guitar instead of switching channels on amps.

The thing that I like about an Orange amp for a clean sound is that it has some body in the sound. A lot of times, if you’re just trying to get a clean sound out of an amp, you’re turning it down so the tubes aren’t breaking up. But with the clean on the Rockerverb you can still get the tubes doing what they need to do but you still have a full-bodied sound without a thin tone. That’s crucial to me.

Click here to check out more Tyler Bryant and the Shakedown

A couple of days have passed, and it’s time to reflect on yet another festival. This weekend just gone we were at Black Deer festival in Eridge Park, Kent, and for once the weather gods were on our side – three days of mostly beautiful sunshine in even more beautiful surroundings. Ahh, England, you’re pretty alright at times.

Upon arrival we had just about recovered from Download the weekend before, and it felt quite refreshing to be able to give the good ol’ ears a bit of a rest from the heavy riffs and rock, and take in some soothing guitar harmonies and country vibes from the likes of The Sheepdogs, Kris Kristofferson and more. Of course, we still got a solid portion of the heavier side of it all due to Desertscene London’s Roadhouse takeover, but we’ll get to that later.

Asteroid
Child

Only in it’s second year, Black Deer seems very well established at pretty much every aspect from line up to traders, which saw a decent selection of vintage clothing, custom made guitar straps, cigar box guitars, cowboy hats and boots shops, vintage posters (including a 1979 original Hawkwind poster to the neat price of £195, I’ll take two, please), and a bunch of other cool stuff I was not expecting to wanting to throw my money at while out and about in a field. As far as food went, they had a pretty spectacular selection of vendors serving up southern BBQ, tacos, pizza, mac n cheese, as well as live cooking in the ‘Firepit’ with on stage cooks and professionals.

Our presence at the festival was, well, everywhere, as we were supplying the backline for all four stages. We had a variety of acts approach us post show sharing their excitement over the amps, like iconic blues man ‘Watermelon Slim’ who literally came running off stage asking to buy the amp of us there and then, and saying that he’d ‘throw away all the other amps he’d ever own, cause what’s the point of keeping ‘em them when they don’t keep up? Vintage Fenders, goodbye!’

Fantastic Negrito

We also received praise from Brant Bjork who’s guitarist and himself picked up the Pedal Baby a few weeks back to take on tour; ‘We all want that vintage sound that Hendrix had from his Marshall stacks playing to thousands of people. We might not necessarily play venues that size which means a stack of amps would be excessive, however, this little head is the best thing we’ve come across giving us that vintage tone, as well as being tiny and easy to take on tour, it’s perfect.’ Two times Grammy award winning and king of charisma Fantastic Negrito also shared his love for the amps stating he ‘Hadn’t played an Orange for more than 20 years, but they sound so good and look so much better than any other amp out there so I’ll be back in touch to talk more about them…’

Ken Pustelnik’s Groundhogs – bassist Latch
Ken Pustelnik’s Groundhogs, Chris & Ken

As far as for the rest of the time spent there, we bounced between stages trying to catch as many bands as possible, as well as stopping by London locals Desertscene, they curated this year’s Roadhouse stage where we saw the likes of The Groundhogs, The Vintage Caravan, Radio Moscow and more, a few acts to pick us up after getting too snoozy in the sun.

Let’s cut to the chase.

When we’re talking about blues amplification the apple fell a long way from the tree of its origins. Yet there’s something fundamentally organic about the sound of the blues that hasn’t been lost in translation.

That’s because the foundation of blues lies in the roots.

“The Rocker dirty channel has been at the heart of my guitar tone for 12 years. Standing alone it’s warm and hits you like a wall of sound, then stacked it cuts and sustains in the best way possible. It’s hard to imagine a show without that signature Orange overdrive” – Hannah Wicklund

Just like a tree, breaks overtime spawn new saplings, fed from a lineage of ancient roots that continue to feed musicians. Inspiring them to push their limits, evolving in ways that are almost indistinguishable from their forbearers.

But once you get down in the mud you’ll notice that everything that was, still is.

The murky roots of the Mississippi Delta

To some extent, it takes a lot of imagination to tell the story of blues amplification. But what we do know is before amplification; we had the acoustic blues. A melting pot of sound, mixed up from traditional string bands, folk, Creole and Broadway theatre songs.

It’s no surprise that legends like Robert Johnson originally made their crust playing American show tunes at Juke joints. These places were wild and unruly, the name itself ‘Juke’ comes from the Gullah word ‘joog’ or ‘jug’ meaning rowdy or disorderly. So the need for louder instruments was a prerequisite. Resonators became widely used for those who could afford them. Not many of these players could.

Blues: amplified

Consider the first amplifiers these blues legends were using. Makeshift designs built by converting old radios. They were pure grit; filthy dirt that was brutality embodied.

The Orange Rocker 32 is the perfect amp to achieve that level of grime. All valve monster tone within the footprint of a self-contained stereo combo. This is an amp designed for experimentation.

Orange Rocker 32 Amplifier

Just as the pioneers had rewired and retubed army issue radios (often players would swap out the smoother 6v6s for European standard EL34s) to create roaring beasts usually resigned to closing time on a Saturday night, the Orange Rocker 32 gives you so much flexibility.

12AX7s on the front end allows you to dial the distortion all the way up to Mr Nasty while the 12AT7s give more headroom and chimey cleaner tone. Add in 4 x EL84’s at the power amp stage and the whole thing fires up when overdriven.

Now the old school blues players didn’t have luxurious stereo effects returns with separate valve output stages, but you can be sure they would have been melting heads in the process.

Some other cool features include half power mode for tinnitus-free wailing, perfect for those who don’t want to experience the deafening silence of a motor shelling during an intimate gig.

Boomtown USA

Many of the Delta players migrated northwards during the great depression, up to the Mississippi and along Highway 61 towards the big city lights of Chicago, from there, blues exploded.

Where money flows, technology grows, and with that amplifier design took off. Classics amps that today now symbolise the American sound became a common workhorse for blues musicians.

Those amps though from back in the day were dirty beasts. The players; innovators. So when it comes to getting close to those classic sounds you got to think about what was going on over there.

Amplifiers were being modded and tweaked, each one was unique, often driven by a need to keep the thing going long enough to play out the next gig. It’s said that when Keith Richards and Eric Clapton paid homage to their heroes by meeting them on American soil they were expected them to be wielding Gibsons, but in fact, they were playing Kays. A perception that comes from an ability to play the hell out of anything and make it sound badass.

Orange TremLord 30

The TremLord 30 is an Orange take on the classic amps that were around in the 50s. It’s quite likely that this beefed up vintage design is an accurate reflection of what was in use, opting for EL84 (nee EL34s) that break up more than the 6v6 type American tube.

What those guys wouldn’t have were contemporary FX chains that give you far more flexibility without suffering tonal loss.

Probably the single most beautiful thing to happen in modern-day amplifier design is to drop the volume but still retain the springiness of a valve amp. That means you don’t need a plethora of amps to keep you away from an anti-social behaviour order.

The Spirit of Revival

Orange, as you may know, played a role in sculpting the sound of the blues from the late 60s when Fleetwood Mac took the first Orange rig out across America. This was a big step away from those early blues players who sacrificed blood and bone to amplify their sound.

This was a wall of sound, thick with mid-ranged compression, tar-like, knurled and jagged edges reminiscent of sun-beaten highways where its origins were performed in road worker campsites. A sound that rang on endlessly as the birds picked at the carrion that laid in their wake, and which has evolved beyond comprehension, yet still is as relevant now as it was 50 years ago.

The amplifier which embodies the spirit of the British sound is the Orange AD30, our flagship all-valve amplifier.

So we’ll let the music do the talking: