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34

1968-1971 Evolution of Orange Sound

When Orange amplifiers and loudspeaker cabinets first appeared in late 1968, their striking colour and the picture-frame design of the amp sleeves and speaker cabinets marked a revolution in amplifier styling. What’s more, a completely new approach to musical instrument retailing began with the opening of the Orange Shop in London’s New Compton Street on […]

35

1966: In The Beginning

Cliff Cooper, Founder & CEO of Orange Amplification “ I named it the CTI Pixy Mk V…. there weren’t any earlier ones but I figured Mk V was a good starting point. ” In 1966 I built my original studio on the first floor of a commercial building I had rented in Amity Road, Stratford, […]