Orange Marketing Magic: From launch to Voice Of TheWorld in 6 months
From the launch of their respective brands in the mid-1960s, it took Jim Marshall, Hiwatt’s Dave Reeves and Laney’s Lynton Laney at least a year to achieve what Cliff Cooper did in just six months. Namely, international brand familiarity thanks to endorsement by exactly the right artists. In that short space of time – autumn […]