Entries by Charlie

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1968 – Projecting the Orange Sound

In December 1968, Mick Dines [pictured] joined the company as a salesman in the Orange Shop. He immediately became involved in the design of the Orange cabinets. As a young bass guitarist he understood how equipment could be so easily mistreated on the road. His first priority was to make Orange cabinets the most solid […]

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1969 – Shaping the Orange Sound

Cliff Cooper founder and CEO: During 1969, we sampled the sounds used by a number of top guitarists – among them, Peter Green, Marc Bolan and Paul Kossoff, all of whom liked to spend time in the Orange Shop just chatting and playing guitars. We asked these and other professional guitarists to plug into our […]

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1968 – Orange’s Psychedelic Logo

Cliff Cooper, Founder and CEO explains: I remember the psychedelic lettering of the shop front logo taking forever to complete, but it was worth the wait. It truly reflected the Flower Power and Psychedelia era. John Lennon, Eric Clapton, Keith Richards, Brian Jones, Paul Kossoff, Marc Bolan, Gary Moore, Peter Green and many other famous […]

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1968 – Painting the Orange Shop

Cliff Cooper, Founder & CEO of Orange Amps: When we opened the shop, we painted it inside and out in a really bright shade of orange. Even from a distance you couldn’t help but notice it – the shop front had this luminous, really powerful aura. However, shop owners nearby complained and the council told […]

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1966 – Working with Joe Meek

Cliff Cooper, Orange Amps Founder and CEO: Whilst I was in The Millionaires – a name which Joe Meek himself gave us – we had a top twenty hit record ‘Wishing Well’, which I wrote with my brother Ken, and Joe recorded and produced. Joe was a very special talent who – like Phil Spector […]

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1968-1971 Evolution of Orange Sound

When Orange amplifiers and loudspeaker cabinets first appeared in late 1968, their striking colour and the picture-frame design of the amp sleeves and speaker cabinets marked a revolution in amplifier styling. What’s more, a completely new approach to musical instrument retailing began with the opening of the Orange Shop in London’s New Compton Street on […]

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The Man Behind the Brand

Cliff Cooper recalls the early years when his company changed the style of music retailing: Orange enthusiasts worldwide will probably recognise the Orange World Tree logo. It was first used in 1969 on our record label and crest and then on the cover of our 1973 catalogue, and I think it is an image which […]

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1966: In The Beginning

Cliff Cooper, Founder & CEO of Orange Amplification “ I named it the CTI Pixy Mk V…. there weren’t any earlier ones but I figured Mk V was a good starting point. ” In 1966 I built my original studio on the first floor of a commercial building I had rented in Amity Road, Stratford, […]