Entries by Charlie

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Introducing Francesca Simone As Our Latest Ambassador

Orange Amplification are delighted to introduce guitarist and singer-songwriter Francesca Simone as their latest Ambassador. She has played onstage with Kehlani, accompanied Beyoncé on the Formation World Tour, and recently performed alongside her at Coachella. In Simone’s school yearbook, she was voted ‘most likely to be famous’ by her classmates. This prophecy has certainly come […]

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Bexleyheath assembly-line production

Mick Dines, Bexleyheath Factory Manager: In 1973, as we looked to move from Short’s Gardens, we found a place near James How Industries in Upland Road, Bexleyheath in Kent. James How was our UK distributor at the time, and the firm also manufactured Rotosound strings. During one of our visits to buy strings, we saw […]

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Projecting the Orange Sound

In December 1968, Mick Dines [pictured] joined the company as a salesman in the Orange Shop. He immediately became involved in the design of the Orange cabinets. As a young bass guitarist he understood how equipment could be so easily mistreated on the road. His first priority was to make Orange cabinets the most solid […]