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Voice of the World for 50 Years

Orange celebrates its 50th anniversary in 2018, our founder and CEO Cliff Cooper shares his thoughts on this milestone:

Few would have thought, including myself, that half a century ago, Orange would have risen to the dizzy heights it has in the global music arena today. From those very humble beginnings in 1968, my love of music and sound assisted me in my vision of producing amplifiers and speakers that were quality built, reliable and with a sound truly pleasing to the ear. This vision was then and always will be, my goal in life. Musicians are far more demanding these days and not satisfied with just singular loud distortion. Of course, the world today is much more interconnected than it was 50 years ago and we continually strive to service the need to produce the finest working tools for the apprentice through to the master musician.

Orange shop staff, 1970. From left: Robin, Cliff, Rocky, Ed, Veronica.

Orange has always been and always will be an innovative company, but if innovation means gimmicks without improving the quality of sound, then we will not incorporate them into our designs. Our team’s willingness to listen to feedback generated from our global dealer network is of great importance and benefit, allowing us to continually adapt to the needs of the musician.

I feel so proud of our achievements since we started in 1968 and I, with Orange, will always do our utmost to provide the very best tools to assist that wonderful desire to listen and appreciate music, with a sound that is as close to perfect as possible. Finally, on such a significant landmark as our 50th Anniversary, it would not be complete, without a full appreciation of the efforts of all those past and present, who have worked so hard and contributed so much to the success of Orange. To them and all our supporters, I truly thank you. As always, I wish you every good wish in your special world of music.

Cliff Cooper | Founder & CEO

  1. Fernando Piedrahita
    Fernando Piedrahita says:

    Hi, I’m Fernando. In my country the Orange amps are very expensive, but with a big effort I’d buy an orange bass crush pix 25. From 2012 every day enjoy the best perfofmance and sound for my bassguitar. Thanks for make it possible. From Colombia.

    • Josh Arnold
      Josh Arnold says:

      Necesitas un Orange pronto amigo. Entonces tu sonido estará completo. – Josh from America

  2. Andy Hughes
    Andy Hughes says:

    Congratulations on the 50th year of Orange Amplifiers. I have always loved Orange Amps. The way they stood out from the crowd both sonically and visually ( I know you produce them in black tolex too but I don’t get why anyone wouldn’t want the amazing vibrant colour of the original), always drew me to them. The first time I stood in front of an Orange head and 4×12 cab was in the 70’s. The way that set up moved the air around me still resonates in my soul. I don’t recall the model as it was on loan from a fellow (wealthier) muso but I knew right then that it would always be Orange for me. I currently have the amazing CR120pro for the heavy lifting , and the Crush 35rt for home studio work. The cab sim on that little fella is genius. And what a sound! I couldn’t part with either of those amps. Although I am mightily tempted by the mark iii Rockerverb.
    50years is an incredible achievement. You guys deserve it. Here’s to the next fifty years.

  3. Greg Moore
    Greg Moore says:

    Congrats on 50 Years! I have played professionally for many years and just recently discovered Orange amps, they are amazing! I’ve always played a variety ( Greg Moore Bio YouTube ) from Rock, Country and Christian. I had always thought Orange was a rocker only amp and it does have fantastic rock tones but is far more than that! I can use my Orange amps for all styles I end up playing and it sounds great!! I only wish I had discovered Orange sooner!
    My 112 50 watt Rockerverb is my new main amp to play out with, I also purchased a Rocker 32 for studio & church gigs as in the studio and church settings you can really hear the stereo sound better than loud bars and concert venues. Let’s not forget the Micro terror and 8″ cabinet I bought really for the look just to have in my studio but this thing rocks! Sounds great through the mini cab but unreal through my 412. Used it on a track mic’d with a ribbon mic with the 8″ cab !! and it’s one of the best tones I’ve recorded recently…… is that possible, I own it and still can’t see how this micro rig sounds so good!!
    Orange has my vote as my favorite amp now, if you haven’t played an Orange you’re missing out! A great company with fantastic products………check them out if you haven’t already!

    Best Regards,
    Georgia, USA

  4. Robert H
    Robert H says:

    Happy Birthday!

    It’s always been Orange and Vox for me. Associations with Vox are easy. It would be great to see some archive photos of the famous and not so famous Orange groups, or stories from musicians

    • Charlie
      Charlie says:

      We’re fans of Vox too. Before Cliff founded Orange, he owned a Vox combo. Thanks for the comments Robert, we’ll take them on board.

  5. cchighgain
    cchighgain says:

    Hey Cliff,
    I am also a big fan and supporter of your work and company!
    For you personally I wish health and happiness, you can be very proud of what you’ve achieved knowing that all around the world there are musicians making their personal musical and creative dreams come true thanks to your equipment!
    I think I speak for a lot of people here when I ask you to do everything possible for you to be sure that the next 50 years of Orange also will be dominated by quality and the search for perfection and not by economic interests.

  6. Kev Kilner
    Kev Kilner says:

    Congratulations on the 50th for one of the great musical icons. I started with an OR120 in the 80s (still have her – the date stamp on the chassis is 29 Aug 1979). This thing was so tough she fell, while running, at a gig and dropped around 5 feet to the stage floor without missing a beat!!
    Despite wandering off a true line for a while I have come back to Orange and THE best sounding bass amp I’ve ever had – the AD200B – she’s a monster and built every bit as solidly as the old OR120
    Incredible amps – incredible company. Long may you continue

  7. Pablo
    Pablo says:

    50 years it’s a lot, more than I have, so with all the respect, keep it like this 50 years more!! thanks and love from Uruguay

  8. Gordon Burgess
    Gordon Burgess says:

    Congratulations. I have recently bought my first Orange equipment, Crush 35RT, and it is simply awesome. Like many who are like to leave comments, I’ve used many types of guitar amplification since the 70’s, and my only regret is that I did not use Orange earlier. Thank guys.

  9. Norm Dobbing
    Norm Dobbing says:

    Congrats on 50years, a great accomplishment by Orange, to be able to keep pumping out Great equipment over the years. I am very happy with my 35RT. Tried many amps but this one caught my attention. Thanks Guys.

  10. Steve Bello
    Steve Bello says:

    Congrats on 50 years, Cliff!! I am extremely proud and honoured to be playing such amazing amplifiers, and to be an endorser/ambassador on top of that was more icing on an already-sugary cake! Here’s to 50 more years of citrus power!!

  11. Paulo
    Paulo says:

    To celebrate Orange’s 50th anniversary, I’m getting the CR60C, it will be delivered to me next Friday. It’s my first Orange amp, I’m so excited!!!! ?❤?

  12. James Guertin
    James Guertin says:

    Hey Mr. Cooper watched your Christmas video about 100 times noticed that you love dogs like I do happy 50th right now I’m saving up to buy an orange crush 35 I think that’s the name of it and have an idea for cabinet for you guys and it’s in prototype stages right now i’ll send you a couple pics to see what you think of the visual aspect of the cabinet and again happy 50th oh nice looking dog Mr. Cooper yours truly James Guertin sault Ste. Marie Ontario Canada a.k.a. the black Calcutta of Canada Lol


    Cannot seem to find the Crush 35RT combo amp in New Zealand. The local musical instrument stores here don’t know why.

  14. Bruce Gladstone
    Bruce Gladstone says:

    Good things come to those who wait. It took me a lifetime of playing for me to finally discover and ultimately purchase, my first Orange, a Tiny Terror 1×12 combo. I researched this till I was blue, maybe Orange in the face. This amp will kill it in the studio.Turn it on, turn it up!
    In the old days, we called it chord tone. Can’t wait for those fat rhythms..

  15. Ray Gonzales
    Ray Gonzales says:

    I would buy a solid state amp dubbed after the ad-30. I like that sound better than rock-o-verb. Something like 35rt or also cr60c. But in the format of ad30. Thank you.

  16. Matthew
    Matthew says:

    Congrats on 50 years! I’ve been playing guitar for over 20 years and it wasn’t until 2016 I got my first of many Oranges. These amps are not just about high quality as they are also about uniqueness in terms of image, sound, aesthetic and playability. I get looks and comments all the time at gigs about my Orange and all I can say is I’ve never been more proud to play with these amps. Thank you for helping me form my sound and stand out amongst my fellow musicians!

  17. bob bitchin
    bob bitchin says:

    built myself a rocker 40
    2 years ago, using 2 micro terrors
    with 4 ppc 6’s stuffed into alluminum
    cabinet on wheels
    extremly versatile and hard to beat
    good enough to make me get rid of all my other amps . i use a tonelab
    le to convert to stereo
    super sweet

  18. Cameron Crouse
    Cameron Crouse says:

    Got my first Orange almost 2 years ago, and while not old enough to know the first 24 years of Orange, I am glad I hopped on when I did. All your amps sound amazing!
    I have been enjoying my CR120H so much that I got a shirt just to rep you guys when I can’t be playing it! Though one guy gives me crap for it “cause its just a crush”, but what does he know? his only amp is a line 6 spider!
    Well half to spite him, and half because you are awesome I ordered the 50th anniversary shirt from you to rep some more. Now if only it would ship out sooner!

    Keep it up!

  19. Ryan M
    Ryan M says:

    You have to love a fully UK manufactured amp. Do you have any plans for a 50 year anniversary special Amp at all and if so will this be a UK manufactured one? I just love to keep it here!!!

  20. Fred Cubbage
    Fred Cubbage says:

    Congratulations Orange. Today I joined the Orange family with my purchase of a new Orange Crush Bass 50 amp. It’s only the second bass amp I’ve ever had in my 62 years on this planet. I started playing bass in grade 7 of middle school in the U.S. and after playing through university, I had to stop. My amp then was a Fender Bassman 100 tube head with a 4×12 cabinet. Heavy as hell. Now at 62 and a university teacher in Chengdu, China, I’m taking up the bass again. After hundreds of hours of research, I chose Orange due to the sound, features, price, and quality. Thanks for helping me to start rocking again.

  21. RolanTHUNDER
    RolanTHUNDER says:

    CONGRATULATIONS Mr. Cooper and the sterling team at Orange! 50 years of awesome amp/cab/musical gear making is a major milestone.

    I first got hooked on Orange after hearing a review on your excellent metal amp – The Dark Terror! When I saw it, the design, size, pics only on the front and finally heard the tone, I was MIND BLOWN! I knew then and there that for my first valve amp it had to be an Orange and that specific Orange…I got to play one in Melbourne Australia and absolutely loved it! One day when I was ready I went to a big shop looking to buy one. They told me they didn’t have one and just before I got really sad they showed me the JIM ROOT #4 TERROR. I’m not stranger to Jim, being a metal player myself so I knew this was going to be killer…and KILLER it was! This amp had the 3 band EQ from his Rockerverb so it seemed “better” than the Dark Terror for more control over tone shaping yet it banged out just as much if not more gain! Immediately I bought it and have never looked back. There is so much musical versatility on tap as well.

    Thank you for producing such fine amps and speaker cabinets. I really like Orange very much and am keen on acquiring a Rockerverb MKIII, Dual Dark 50 or 100 or a Thunderverb 200 when I can get my hands on them :)

    Keep up the fine work!


  22. Micah Seymour
    Micah Seymour says:

    Playing an Epi 335 through an LDX 20 watt Crunch… Ginger and Jack say I sound pretty good for $500 total.