Blackstar Amplification Co-Founder Bruce Keir

Our thoughts are with Bruce’s friends, family and everyone at Blackstar Amplification. Another great mind has been taken from the music industry and at a far too young age. We will always have the greatest respect for the innovative and creative work Bruce brought to the UK amplification industry. He will be greatly missed.

– from Cliff Cooper and the rest of the Orange Family.

Below was copied from Blackstar’s Statement posted on their Facebook page on Tuesday 21st September 2021:


On Tuesday the 14th September, Blackstar received the sad news that our co-Founder, technical mentor and friend Bruce Keir passed away. He died peacefully with his family at his side.

Bruce had been ill for some time, suffering from a form of early-onset Alzheimer’s disease. Bruce was born in Singapore on 12 January 1961 to parents Jill and Jock. He is survived by his brother and sister Bill and Jane and his twin children Elly and Archie.

Bruce’s father was a leading BBC radio engineer and growing up on the BBC World News relay station in Malaya afforded Bruce the opportunity (and discarded components) to pursue his passion for electronics from an early age.

Bruce’s early interest in audio and guitar electronics was inspired by his love of rock music and his older brother Bill’s successful rock band, Wolf. He gained his early valve experience working on Bill’s old Marshalls.
Bruce’s formal electronics education took place at Salford University where he would supplement his grant income back home in Cumbria, fixing local bands equipment and designing electronics for handmade bass legends Overwater. He also set up his own company, Excel Electronics Ltd from the loft of his parents’ home in Cumbria.
After graduation, Bruce moved to Milton Keynes commencing work with Marshall Amplification. He started his career as a Design Engineer before progressing to Chief Engineer and then Design Director, working directly with Jim Marshall for several years. During the 80s and 90s he was responsible for many of Marshall’s technological breakthroughs and leading products.

It was at Marshall during the late 90s, that Bruce met Ian Robinson, Paul Hayhoe and Richard Frost (the Four Bald Men) with whom he would eventually form Blackstar Amplification in 2007.

Bruce had an encyclopaedic knowledge of all aspects of electronics that cut across the traditional boundaries of solid state, valve and digital technology. He advocated a “proper engineering approach” that contrasted with the “guruism” that is often prevalent in guitar amp design – Blackstar adhere to these values today.

Bruce was extremely generous with sharing his knowledge and has mentored many up-and-coming electronics engineers including Blackstar M.D, Ian Robinson and Technical Director, Laurent Veignal.

Bruce designed all the original Blackstar products including Artisan, Series One and HT Pedals with me in Ian’s garden shed in Northampton. Bruce was the technical driving force behind all these designs which led to three patents. He also designed the original digital algorithms that became ID:Series and is the foundation of our digital strength today.

Under Bruce’s guidance Blackstar has established a world leading guitar technology R&D facility which invests constantly in researching guitar technology and driving forward innovation.

As well as business partner and mentor, Bruce was also a very close friend and played bass in a band with the founding Blackstar team (including Marketing Director Joel Richardson) for years.

Over the years, Bruce has been an inspiration to many, many people and those who met him will remember the warmth, humour and gravitas of a truly unique individual. Blackstar will make sure his legacy is remembered, protected and strengthened.

Bruce’s family and Blackstar have requested no flowers, but have set up a Just Giving page for donations to the Alzheimer’s society.

Please donate through this link: https://www.justgiving.com/fundraising/brucekeir

You can leave your tributes, stories and experiences of your time spent with Bruce here: https://www.mykeeper.com/profile/BruceKeir/

  1. Bill Keir
    Bill Keir says:

    Cliff Cooper – I can’t tell you how much we appreciate you mentioning my brother Bruce Keir – both here and elsewhere – Thank you.
    Bruce and I were both big fans of Orange, the sound, but also the colour, the graphics, it was pleasingly different. I can remember writing for the catalogue (as you did back then) in maybe 1969, and treasuring it.
    In particular, I liked Richard McCraken but especially Wishbone Ash – Great gear – thank you.