In the mid-1990s Cliff licensed the Orange trademark to the Gibson Corporation in America and reissues of 1970s' Orange amp designs were soon back on the world stage; especially so after Oasis's Noel Gallagher went Orange and used the amps to record their first two albums.


    But Orange really began to blossom once again when it was back in Cliff’s hands in the late-1990s: the company came up with some new designs to mark its 30th anniversary: namely, the AD series of Class A combos. These amplifiers proved to be so popular, that the series was expanded to include 30 watt and 140 watt twin channel guitar heads and a 200-watt bass amp.


Orange – a dynamic brand for the new millennium

    2001 saw Orange launch Crush – its entrance-level budget range, and then in 2004 came the Rockerverb series of amp heads and combos.
    In a sense, the wide variety of artists who choose Orange says more about the amps than do tech specs and magazine reviews: today that list includes Prince, Madonna, U2’s The Edge, the Kaiser Chiefs, Travis’s Andy Dunlop and Alex Turner of the Arctic Monkeys.
     And, in a nice instance of the company coming full circle, one of the
guitarists who helped to launch Orange back in 1968 – Fleetwood Mac’s Jeremy Spencer – now still phones Mr Orange from time to time just to enthuse about his much-cherished AD30.     Next

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